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FireFly Studios sign two more SDK deals with Lifemode Interactive

London, October 17th, 2005 - Top UK games developer FireFly Studios has signed two more SDK deals with Lifemode Interactive, to use their highly sophisticated facial animation tool: LifeStudio:HEAD.

FireFly Studios will be using Lifemode's unique innovative real-time facial animation package LIFESTUDIO:HEAD SDK in 2 new games, the titles yet to be announced. The new deals continue the successful cooperation between Lifemode Interactive and FireFly Studios for the UK market.

The first project FireFly Studios used LIFESTUDIO:HEAD technology was in their ground-breaking strategy game "Stronghold 2" published by 2K Games, a publishing label of Take2 Interactive, released in April 2005. Stronghold 2 sold very well over the summer months and regularly stayed in the UK PC charts. Fans of FireFly's Stronghold series were pleased with the realistic character facial animation and eagerly await news on anymore strategy games by the company.

Lifemode's LIFESTUDIO:HEAD® has revolutionized facial animation markets with its high performance, reliability and proven technology. The multi-platform SDK is a unique high-end software tool for creating innovative heads, and contains a comprehensive package of features and character libraries that supports Windows®, "PlayStation®2" and Xbox® platforms. LIFESTUDIO:HEAD also supports 3ds Max and Maya plug-ins. The technology allows game developers and 3D artists to create cutting edge sequences in games that combines automated lip-synch with nonlinear facial animation in real-time.

Lifemode also recently returned from a successful tour in the US as well as exhibiting at the Siggraph 2005 expo. "We enjoyed meeting many top Studios in California and were delighted with the response to our demonstrations", said Natalie Polikarpova, Sales Director for Lifemode Interactive.

For more information regarding LifeStudio:HEAD facial animation technology, please contact sales@lifemi.com or visit Lifemode's website www.lifemi.com

About FireFly Studios:

FireFly Studios is a London based computer games development company formed in August 1999. Simon Bradbury, Eric Ouellette and David Lester launched FireFly after working together on the production of a number of high profile and commercially successful strategy games including the Caesar & Lords of the Realm series. FireFly recently developed and released Space Colony, Stronghold and Stronghold Crusader. For more information, please visit: www.fireflyworlds.com

About Lifemode Interactive:

Lifemode Interactive is a privately owned independent software company specializing in development of games-related technologies, high-end software tools and SDKs for game developers, 3D art studios and web designers. Lifemode employs a 20-dev team of skilled art, programming and game design specialists. Lifemode has 13 worldwide distributors including Digimation, Novedge LLC, Graphics Domain, Freehand Limited, 3DLinks and others. Recent projects include Russia's best strategy game of 2003 JoWood/Nival, Interactive's "Silent Storm" and FireFly Studios' "Stronghold 2" released in 2005 and published by 2K Games, a publishing label of Take2 Interactive.

Contact details: www.lifemi.com

Tel: +7 (095) 236 59 67; Fax: +7 (095) 959 74 46

Press: Alexandra Selezneva selezneva@lifemi.com

Marketing and Sales: Natalie Polikarpova Natalie@lifemi.com

"LIFESTUDIO:HEAD " is a registered trademark of Lifemode Interactive Ltd

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

All trademarks and copyrights contained herein are the property of their respective holders.

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