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Fire Panic

We must concede we're struggling to remain calm.

Cologne, Germany, May 14, 2010 – Playtainment, the family games label of the publisher RTL interactive GmbH Games Publishing from Cologne, announced today its plans to turn up the heat for iPhone™ and iPod touch® users with the release of Fire Panic, available now for download in north America in the Apple App Store for $.99.

Featuring a trendy retro look and dynamic gameplay that takes full advantage of the iPhone and iPod Touch touchscreens, Fire Panic pits would-be firefighters against a seemingly never-ending barrage of catastrophes needing immediate attention. Whether it is blazes that need dousing, kittens that need rescuing or upstanding citizens under attack from aggressive killer bees, only those with the fastest fingers will emerge victorious and save the day.

The single screen development by the French games studio Yullaby in the tradition of 1980s' game & watch applications, Fire Panic feature user-friendly game mechanics making it immediately accessible to casual and hardcore gamers. As a special feature, Fire Panic allows players to transfer their achieved scores to a Facebook leaderboard, going up against friends and relatives in a challenging competition for the crown of the best Fire Panic player.

Fire Panic is the second premium app from RTL interactive, following the premium version of "Who Wants to Be a Millionaire?", which was published in mid-February. Moreover, RTL interactive has published various successful free apps such as "Deutschland sucht den Superstar" (based on "Pop Idol"), "RTL Pole Position“ (formula 1 app), "wetter.de" (weather app), "Das Supertalent" (based on "America's Got Talent"), and the very successful free version of the classic quiz game "Wer wird Millionär?" ("Who Wants to Be a Millionaire?"), with around 700,000 downloads so far.

Assets for Fire Panic can be found here http://rapidshare.com/files/385971796/Fire_Panic_Presskit.zip

About RTL Interactive Games Publishing:

The Games Publishing division of RTL interactive GmbH (RTL Games GmbH until December 31, 2008) is responsible for the entire computer and console games business of the Media Group RTL Germany. The team designs and publishes video games for different types of gamers and focuses on the mass market of arcade and casual games. Further, individual titles by the Games Publishing Unit appeal to fans of adventure, fantasy and role playing games. Generally, RTL interactive is aiming to serve all console platforms as well as PC with its future projects. In the market, the games publisher operates with a consistent three label strategy: Especially family friendly titles are released by the label Playtainment. The brand RTL Sports encompasses successful sports video games. The label Black Inc. appeals to fans of adventure, fantasy and role playing games, providing high-quality, complex premium titles especially for core gamers. For further information please go to http://www.playtainment-games.com.

Trademarks are property of their respective owners.

Media Contact:

Casey Lynch

(209) 586-1495 x102


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