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Fire International To Launch Range Of Xploder Media Systems At E3 2006

Leading UK software publisher outlines global plans to drive sales of a new generation of proprietary "iTunes style" digital media applications for converting and organising digital video, music, image and game enhancement files.

25th April 2006


[intrp/]At E3 2006, Fire International Ltd. (Fire) will be demonstrating the advanced media management capabilities of the new range of platform-specific Xploder products for iPod, PSP, PS2, Xbox 360 and mobile handsets. Xploder Media Systems cover a wide range of features, including movie and music media conversion, digital photograph and image transfer, game saves and game enhancements, full media management and much more.

Originally launched in 1998, Xploder rapidly became the market leading cheat system, powering both GameShark for MadCatz in the US and X-Terminator for Gametech in Japan. Recent product development has focussed on adding multi-media capabilities - Xploder now provides consumers with a flexible PC based software tool to manage media across multiple formats.

Fire Managing Director Jason Cooper comments, "E3 will be a great launch pad for our exciting new range of products into the global market. Through distributing proprietary software and developing OEM relationships we have already established a strong reputation - when combined with the latest technical advances, and the sales levels already achieved, we believe we have a compelling offer for the retail sector and the end-user."

All Fire software is developed in-house to the highest specification, and is retailed in distinctive metal packaging. Xploder is a range of niche software solutions that address consumer media requirements within rapidly emerging mass market sectors.

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At E3, Fire will be located in the West Hall - Stand 2228 (part of the Elspa/Tiga UK Pavilion).

Members of the Fire Management team will be available for interviews, discussion and informal meetings during the E3 show - for further details, please contact:

International PR/Media Contact:
Phil Holmes
Marketing Manager
Fire International Ltd.
cell: +44 (0) 7717 713876

USA Representative:

Brian Minogue
National Sales Manager
Fire Inc.
cell: +1 (847) 525 2285

International Sales:
Dean Harvey
International Sales Manager
Fire International Ltd.
cell: +44 (0) 7788 420879

Fire is also keen to explore covermount and promotional opportunities with leading consumer publications - for further details, please contact Phil Holmes.

About Fire International Ltd:

FIRE develops, manufactures and supplies worldwide a comprehensive range of console and PC based media management and video game enhancement utilities under the Xploder and Blaze brand-names.

As an MPEG4/AAC licensee, Fire provide advanced media conversion of video and music for use on PSP, Xbox 360, PS2, DS, Mobile Handsets and iPod as a single access point. Cross-platform media management solutions are available for all media, whatever the system.

The Blaze brand has been recently been used to re-launch a range of innovative bespoke accessory lines for major videogame consoles, available in sector leading metal packaging.

Fire provides OEM solutions for own-label product ranges across a wide variety of accessories, hardware and software. Products include: Xploder PSP Movie Player, Xploder PSP Music Studio, Blaze PSP Pro Audio Sound System and Protector Case, Xploder Xbox 360 Media Centre, Xploder PS2 Media Centre, Blaze PS2 HDTV Adaptor, Blaze PS2 Mini Pro Shock Wireless Controller, Xploder DS CheatSaves and Xploder iPod Media Centre.

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