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FILAO to release Advanced Brain Trainer compendium

French mobile specialist follows brain exercise craze

French mobile publisher FILAO is to release Advanced Brain Trainer, a compendium of mental exercises designed to test reactions, logical thinking and memory skills.

FILAO hopes to tap in to the current trend for brain exercising games that is sweeping through the videogames market, spearheaded by titles such as Dr. Kawashima's Brain Training for the Nintendo DS.

"Advanced Brain Trainer is the perfect example of an application that works across generations," said Alexandre Balloy, marketing director at FILAO.

"The retail version that is available on memory cards is a particularly strong enabler that facilitates the access to any type of content on the operators' deck. Once in the device, the application automatically starts."

"FILAO further reinforces the opportunity for manufacturers, mobile network operators and retailers to educate new profiles of high average revenue per unit users, and to turn them into regular consumers of mobile lifestyle applications," he added.

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