FILAO Reveals Advanced Brain Trainer, Expanding the Audience for Lifestyle Applications on an Extensive Range of Mobile Phones, Smartphones and PDAs.
Paris - October 6, 2006 - FILAO, mobile publisher and world's largest vendor of games, references and lifestyle applications on Memory Cards, presents Advanced Brain Trainer: nine brainteaser modules in one value pack for all generations. With Advanced Brain Trainer, FILAO brings the craze for brain exercising on a large range of mobiles phones, smartphones and PDAs.
Three game modes (Exam, Practice and Arcade), nine different training modules and two coaches make Advanced Brain Trainer - FILAO's implementation of the already famous console games - one of the most complete and entertaining application of its kind.
Various and fast-paced mental activities help users stimulate different aspects of their brain - memory, focus, reaction time, logic etc. - in a fun and rewarding form of entertainment.
Available in 5 languages on almost all mobile platforms, including Palm OS, Symbian, Windows Mobile, Java and BlackBerry, the Advanced Brain Trainer meets the need for the wide demographics showing a massive interest in daily brain training.
"Advanced Brain Trainer is the perfect example of an application that works across generation. The retail version that is available on memory cards is a particularly strong enabler that facilitates the access to any type of content on the operators' deck. Once in the device, the application automatically starts. FILAO further reinforces the opportunity for manufacturers, mobile network operators and retailers to educate new profiles of high ARPU users, and to turn them into regular consumers of mobile lifestyle applications.", says Alexandre Balloy, Marketing Director at FILAO.
First Market feedback
"FILAO Advanced Brain Trainer is beautiful, compelling, and fun to play.", says Mike Barnes, CEO of AllBlackBerry.com. "We review a lot of software, and this one takes a well-deserved place among the essential applications for any mobile device."
"I found Advanced Brain Trainer very comprehensive as well as an extremely exciting piece of software; probably the best in the field at the moment. " Riccardo d'Agostino from www.x50v.it, a new and rapidly growing online community for PocketPC users.
Where to find Advanced Brain Trainer?
Over the Internet (Online shops / Webstores): Advanced Brain Trainer is already available on www.filaomobile.com and on the majority of FILAO channel partners such as Handango, Motricity (Palmgear, Pocketgear, Mobile2day.de, Symbiangear, Smartphone.net, Clickgamers, PDATopSoft, PDAssi, Mobihand)
Over the Air (Mobile Network Operators): Will be available in 2 editions - Advanced Brain Trainer Edition 1 and Edition 2 - through the majority of Mobile Network Operators in Europe including Fnac Mobile, Handango Wireless, O2, Orange France, Orange UK, Orange Belgium, Orange Netherlands, TeliaSonera, T-Mobile, Vodafone, etc.
In Retail outlets: In the US and in Europe.
More information about Advanced Brain Trainer can be found in the product description enclosed with this press release.
About FILAO
Established in 2000, FILAO is a leading publisher of high quality games, references and lifestyle applications for a wide range of mobile phones, smartphones and PDAs.
World's largest publisher of lifestyle applications on Memory Cards, FILAO develops and licenses a large portfolio of games and applications for the retail market. For handset manufacturers, it is a smart way to raise consumers' attention at point of sale and create loyalty to their brand. For mobile network operators, content on memory cards represents a unique gateway to their WAP deck, a new and educational media to facilitate usage and add new data users.
Available on nearly all Operating Systems and runtime environments for mobile devices - Java, Symbian S60, Symbian UIQ, Palm OS, Windows Mobile Pocket PC and Smartphone Editions, BlackBerry... - FILAO's catalogue of branded and original titles are distributed through leading handset manufacturers, mobile network operators and major web stores, including www.filaomobile.com.
FILAO major partners are Atari, Arvato, Bouygues Telecom, EA Games, Esmertec, Freescale Semiconductors Inc., HandangoTM, Motorola Inc., Microsoft, Motricity, Nokia, O2 UK, Orange, Palm Inc., Polarbit, QPAss, Sony Ericsson®, TCL & Alcatel Mobile phone, TeliaSonera, TwistBox®
FILAO is based in Paris (France), Campbell and Boston (US) and Chengdu (China).
More information at www.filaomobile.com
Press Contact:
FILAO S.A.
Karen Oliel, Marketing Department
communication@filaomobile.com
Switchboard: +331 7008 6920
Direct: +331 7008 6921