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FIFA sales

Series reaches the 100 million mark, with FIFA 11 sales up 20% on last year.

REDWOOD CITY, Calif. – November 4, 2010 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that sales of its EA SPORTS FIFA franchise surpassed 100 million units lifetime* during the launch of FIFA 11. The best-selling sports videogame franchise in the world, now in its 18th year, sold a record-breaking 2.6 million copies in the first five days after launching FIFA 11 to become the fastest selling sports videogame of all time. FIFA 11 sales are up 20% versus last year^ on a comparable basis with sell-in approaching 8 million units.

Now, one of the franchise’s most popular online modes—FIFA 11 Ultimate Team—is available for the first time ever for free**. FIFA 11 Ultimate Team can be downloaded through the main menu in FIFA 11 with one click on any connected PlayStation ® 3 computer entertainment system and Xbox 360 ® videogame and entertainment system. 

According to internal sales data **Restrictions and conditions apply. Please see back of pack for details.

^ after 4 weeks of sales

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