Festival Arcadia 2008

For immediate release

Montréal, September 29, 2008 – After receiving close to 25,000 visitors in 2007, Festival Arcadia will take the four floors of Pepsi Forum by storm from November 7 to 9 this year. In its fourth edition, Arcadia promises visitors a brand new upbeat “house party” concept, where each floor will have its own special surprises in store. It’s non-stop gaming for three straight days!

The heavy hitters of the industry—Nintendo, Sony, Microsoft, Eidos, Gameloft, Frima Studio and many more—will be on hand for this celebration of video game culture to present their latest releases, all sure to delight players of all ages, from novices to veterans. In addition, the first floor of Pepsi Forum, where several video game stations will be installed, and the stage performances will be accessible to all free of charge.

This year, Alexandre Barrette, the rising star of Quebec comedy scene and Discovery of the Year at the 2007 Gala des Olivier, will act as Festival Arcadia’s spokesperson. "When the Festival Arcadia organizers called to ask me to act as spokesperson this year, the first thing I did was drop my game of Pac-Man! Then, I told them I was just the man they were looking for. Come on down and experience Arcadia with me from November 7 to 9, 2008," explained Alexandre Barrette.

This year, Festival Arcadia ticket prices are more affordable than ever. A family package for two adults and two children under 17 years of age will be available as low as $25 (taxes included). Regular tickets will be on sale at $12 (taxes included) per person. For each ticket sold, the Festival will donate $2 to CyberCap, a non-profit organization whose mission is to give young people in difficulty a chance to discover and experiment with digital media in order to help them improve their personal and social situation and job prospects.

For more information about Festival Arcadia, please visit the Web site at www.festivalarcadia.com.

ABOUT ARCADIA PRODUCTION

Founder and producer of Festival Arcadia - the most important public video game event in Canada - Arcadia Production has vast expertise in event planning as well as in video game industry. The Montreal company has set itself apart from the competition thanks to its bold pursuits, vivid imagination, and great versatility.

-30-

Source: Arcadia Production

Information : Amély Tremblay / Alexandra Graveline

Morin Relations Publiques

514-289-8688, poste 226 / 229

amely@morinrp.com / alexandra@morinrp.com