Fearless New Price for Cold Fear Game

For Immediate Release March 2006

[heading/]Leading budget software publisher Focus Multimedia and worldwide videogame developer Ubisoft are further strengthening their partnership with the release of another fantastic Ubisoft Exclusive into Focus' Revival range of super-budget PC CD-ROM software. Cold Fear, the sea-based survival horror title first released in April 2005 is out now with a new, low SRP of just £4.99.

Conceived by leading Parisian videogame studio, Darkworks, creators of the critically acclaimed and commercially successful title, "Alone in the Dark: The New Nightmare", the horror title has been favourably compared to the highly respected Resident Evil series. According to GamePro, "Cold Fear is an impressive achievement, and the first game to offer a serious alternative to the venerable Resident Evil series."

With further media praise showered upon the game's forbidding atmosphere, engrossing horror action and superb environmental effects, Cold Fear offers PC gamers an intense and innovative horror experience and, as you'd expect from the 18 BBFC rating, plenty of chilling third person action and blood-soaked gameplay.

After selling over 500,000 copies worldwide, the intense horror action has caught the eye of film production houses and the motion picture version of Cold Fear is set to begin shooting imminently. Darkworks are confident that the strong storyline of the game will translate well to the silver screen and sales of the game are certain to reach new heights, particularly at its new £4.99 price point.

In the game, players take on the persona of Tom Hansen, a leading US coastguard who receives a distress call from a seemingly derelict Russian whaler adrift in the Bering Sea. In the midst of a ferocious Arctic storm, Tom and his crew are sent to investigate the mysterious vessel - and find horrors lurking beneath the bloodstained decks. With clever enemies in the form of the mutated undead along with vicious Russian mercenaries, players must shoot their way through a terrifying nightmare as the ship's deck lurches realistically beneath their feet.

Key Features include:

• Clever action; use clever traps to eliminate fiendish enemies
  
  
• Large array of weapons; including shotguns and flame throwers
  
  
• Realistic storm environment; raging weather and waves affect game progress
  
  
• Constantly shifting environment; cling on, avoid deadly falls and lure enemies to their death
  
  
• A riveting storyline
  
  
• Vast environments; from mysterious whaler ship to deadly oil rig
  
  Craig Johnson, managing director of Focus Multimedia commented, "We are delighted to be working with Ubisoft to bring such a recent release to the budget sector. Cold Fear offers outstanding graphics and gameplay and with the announcement of a movie in the making, looks set to be another best-selling Revival title."
  
  Cold Fear is available now from all good software outlets for the SRP of £4.99. For more information on Focus Multimedia's range of games and software, please visit www.focusmm.co.uk.
  
  About Focus Multimedia
  Focus Multimedia is one of the leading PC CD-ROM budget software publishers in UK retail (Source: Chart Track), specialising in high quality, affordable PC CD-ROMs aimed at both children and adults. The Focus range consists of over 350 titles across 9 different categories - including Games, PC Fun Club, Knowledge and Travel. Focus Multimedia has distribution channels into major retail outlets such as PC World, WHSmith, Staples, Game, via the Internet through www.amazon.co.uk as well as non-traditional chains.
  
  About Ubisoft:
  Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through its strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. Ubisoft is committed to delivering high-quality, cutting-edge video games titles to consumers. Ubisoft generated revenue of 538 million for the 2004-2005 fiscal year, an increase of 8 percent over the previous fiscal year at constant exchange rates. To learn more, please visit www.ubisoftgroup.com.
  
  For further information please contact:
  
  Lucy Carter - PR & Marketing Executive
  Email: l.carter@focusmm.co.uk
  Tel: +44 (0) 1889 570156
  Fax: +44 (0) 1889 583751
  Web: www.focusmm.co.uk