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Fashion World Live

Fashion world goes live.

Durham, USA – February 17 th, 2011 – Funcom is excited to announce that the company is joining forces with global publisher of interactive entertainment 505 Games, global  fashion, entertainment, and media company IMG, and Creative Director Pat McGrath to create the first interactive online entertainment platform for fashion lovers. Due to launch in September 2011, ‘Fashion World Live’ will premiere the first virtual fashion universe to exist in the social media space.

“We are very excited to be working with industry leaders such as IMG, 505 Games and Pat McGrath,” said Funcom CEO Trond Arne Aas. “Funcom is bringing our experience, our creative talent and our technological expertise as a world-leading developer of online games to the project. ‘Fashion World Live’ is an important next step for us as we continue to expand our focus into social gaming.”

 ‘Fashion World Live’ will initially be available on Facebook, and will eventually allow users to create and collaborate across all facets of the fashion industry – from design, styling, modeling, makeup artistry, photography, show production and more. Within the ‘Fashion World Live’ community users will explore and activate their own individual talents, collaborate and network with each other to create and build various dimensions of the fashion industry, and rise to fame with each challenge and success.

’Fashion World Live’ harnesses the established global community and reach of Facebook to enable millions of users to become part of the fashion industry,” said Aas. “ ’Fashion World Live’ is visually and functionally engaging and creates a unique online space for innovation.”

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ABOUT IMG - IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer.  We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise.  Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists.  The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations.

ABOUT 505 GAMES LTD. - 505 Games is a multi-platform interactive entertainment company that publishes across the globe. Founded in 2006, 505 Games has offices across seven territories around the world, with six in Europe and one in the United States. 505 Games is headquartered in Milton Keynes, UK and is dedicated to the publishing and distribution of interactive entertainment on all home console, handheld and personal computer systems and across all regions (North America, EMEA and Asia/Pacific).

ABOUT PAT MCGRATH - Pat McGrath is the leading, most influential make-up artist in the fashion industry.  Pat works with designers such as Prada, Dolce & Gabanna and John Galliano.  She is the Global Creative Director for P&G, where she is in charge of Max Factor and Cover Girl Cosmetics.

ABOUT FUNCOM - Funcom is an independent developer and publisher of online games for PC and consoles. Funcom has provided outstanding entertainment since 1993 and continues to expand its track-record of more than twenty released games. Recent titles include ‘Age of Conan: Hyborian Adventures’, ‘The Longest Journey', 'Anarchy Online' and 'Dreamfall: The Longest Journey'. For corporate information please visit For information about Funcom games visit, or Funcom is listed on the Oslo Stock Exchange under the ticker FUNCOM.

Editors’ Note: Pat McGrath created the initial concept, which has developed into Fashion World Live, with Noel Gordon.  

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GamesIndustry International


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