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Farm Frenzy

HeroCraft doing a mobile version of Alawar's agricultural biz sim.

August 12, 2009, Moscow – HeroCraft LLC and Alawar Entertainment, Inc. today announced the development of a mobile version of Alawar's arcade business sim, "Farm Frenzy." In the popular casual game, the player turns a shabby farm into a thriving agricultural business, overcoming challenges as he cares for animals, produces goods and earns money to advance.

"The developers of the original 'Farm Frenzy' made an excellent game, and consumers rewarded their efforts on a global scale," said Andrey Horozov, public relations manager of HeroCraft. "Our job was to reproduce the atmosphere of the original in as much detail as possible. I hope mobile gamers worldwide will enjoy our take on this popular series."

"Farm Frenzy" for mobile phones will be released in nine languages (Russian, English, German, French, Italian, Polish, Portuguese and Turkish) and will be playable on most modern mobile phones.

"We plan to continue making games for several platforms at once, including mobile phones, to give gamers freedom of choice," said Kirill Plotnikov, Alawar's vice-president of publishing. "The success of the Apple iPhone version of 'Farm Frenzy' encouraged us to move in this direction. Multiplatform games are both the wave of the future and the future of Alawar."

Alawar is also developing "Farm Frenzy" for the Nintendo DS. The company will release details about the product at a later date.

About HeroCraft LLC


HeroCraft is a rapidly growing Russian company specializing in the development and publication of high-quality games and other software products for mobile phones. Founded in 2001, the company has secured one of the leading positions on the global mobile games market; however, it's not resting on its laurels. The main goal of HeroCraft is to reach the highest level of customer satisfaction through exciting gameplay, which it plans to do through its closely-knit team of skilled developers, talented artists, gifted designers and other people, all of whom enjoy making great games.

Currently, HeroCraft employs about 100 specialists in three offices in Russia and Ukraine. The company also works with a number offshore development teams that have chosen the company for publishing their products on the global market.

To create an additional sales channel for its products, and to promote products and services from leading Russian content providers on the international market, HeroCraft has partnered with i-Free and FounDreams to create United Fun Traders. UFT offers a broad range of mobile entertainment, including J2ME games, animated and static images, mobile TV shows, realtones, video and Jamango -- a provider of sophisticated community services for mobile phones.

About Alawar Entertainment, Inc.


Founded in 2009, Alawar Entertainment is a leading international developer, publisher and distributor of casual games. The company's portfolio currently consists of over 400 globally popular games. In addition, Alawar owns a broad network of online marketplaces, cooperates with the largest distributors of online content and retail CDs, and offers comprehensive solutions that allow broadband Internet service providers and Web site owners to offer fully functional game sections.

In 2004, Alawar was among the first vendors to start selling games on the Russian market, and today, the company holds the leading position in this area. Casual games from Alawar's portfolio are offered on over 2,000 of the most popular Russian online resources, including Rambler-Games, Games@Mail.ru and the Web sites of the Independent Media publishing house. In 2008, Alawar received the "Runet Award" for its contribution to the development of the Russian-language segment of the World Wide Web.


Tatiana Chernova

PR and Mass Media

Email: pr@alawar.com

Phone: + 7 913-905-55-43

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