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EyeToy®: Kinetic set to redefine home fitness

A Unique Fusion of Fitness & Gaming - Fun and professional fitness training for the home

E3, LOS ANGELES, 17 May 2005 - The concept of home fitness and the role of the PlayStation®2 has been redefined with the announcement of EyeToy®: Kinetic. Developed in association with NIKE MOTIONWORKS , the specialist sports research lab, EyeToy: Kinetic transforms the PlayStation 2 into a seriously fun fitness tool.

Developed by SCEE's award-winning London Studio EyeToy: Kinetic introduces a new genre of gaming to PlayStation 2 - 'fitness gaming', bringing personal fitness trainers into your home through the clever technology of the EyeToy® USB Camera. As the trainers' all 'seeing eye', the EyeToy captures your work-out, and the in-game trainers, Matt and Anna give you personalised feedback and are on-hand to motivate and guide you throughout your training.

Comprised of four zones: Cardio, Combat, Toning and Mind & Body, EyeToy Kinetic focuses on a diverse set of exercise disciplines, providing the user with a holistic approach to their well-being. Celebratory fitness professionals and martial arts gurus have input their experience and techniques to bring an unparalleled, interactive fitness experience to the PlayStation 2. The atmospheric environments and music selections complement the mood of the workouts to enhance the exercise experience and really get you into the 'zone'. From kick-boxing to Tai Chi, Cardio to Yoga , there is something to inspire everyone to reach their fitness potential.

EyeToy: Kinetic allows you to choose the zone, the music, the trainer and the intensity to suit your fitness level and goals. With 16 different routines and individually tailored programmes, EyeToy: Kinetic harnesses the power of technology to maximise your workout. This unique exercise experience is a fun, interactive and positive way to supplement your existing fitness regime or kick-start a new you: accredited by top celebrity trainers, you can get the body you want, when you want it.

Motivating, personalised and informed, EyeToy: Kinetic is a revolution in home fitness allowing you to fit effective, bite-sized exercise into your busy lifestyle or invest longer term into a customised 12-week programme. World-class sports science meets cutting edge gaming technology, fitness meets Nike style, as EyeToy: Kinetic on the PlayStation 2 establishes itself as the leading, fun, home-fitness facilitator.

EyeToy: Kinetic is set to revolutionise lifestyle gaming in September 2005.

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Notes to Editors

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PS one®, PlayStation®2 and PlayStation Portable® software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes games software for the three formats, and manages the third party licensing programs for these platforms in the PAL territories. At the end of March 2005, over 40 million PlayStation® units had been shipped across these PAL territories, over 102 million worldwide. Between its European debut on 24 November 2000 and the end of March 2005, over 31 million PlayStation®2 units have been shipped across the PAL territories, over 87 million world-wide, making it one of the most successful consumer electronic products in history.

PlayStation and the PlayStation logo, PS one and PS2 are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

More information about PlayStation products can be found at http://www.scee.com and www.playstation.com.

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