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EyeToy®: Kinetic

London, November 17, 2004 - Sony Computer Entertainment Europe (SCEE) today announced the upcoming release of EyeToy®: Kinetic, an innovative new physical exercise title produced in association with NIKE MOTIONWORKS®.

Developed by SCEE's award-winning London Studio exclusively for PlayStation 2, EyeToy: Kinetic represents a unique new development in physical gaming. The first interactive fitness title developed in conjunction with NIKE MOTIONWORKS, EyeToy: Kinetic allows players to improve not only general fitness but also reactions, posture, balance, breathing and all round body toning and conditioning.

In the early stages of development, the NIKE MOTIONWORKS team of fitness training experts played a key role, providing information about the key exercises and movements to be included in the game and also aiding in the development of the warm-up, stretching and toning sequences.

The NIKE MOTIONWORKS team also contributed greatly to the creation of EyeToy: Kinetic's Personal Trainer Mode, aiding in the structure and sequence of the exercise routines, and offering insight into the validity and health value of the movements within the routines.

"We are thrilled to be collaborating with the NIKE MOTIONWORKS team on our first fitness title for PlayStation 2," said Jamie Macdonald, Director, SCE London Studio. "As PlayStation expands into this new arena, we are proud to have the support of the leading sports brand behind us. Nike represents a passion for sports and fitness and this is the spirit that lies at the heart of EyeToy:Kinetic".

"EyeToy: Kinetic was an interesting project for the NIKE MOTIONWORKS team to be involved with, as it is targeting an audience that we are very familiar with through a completely different medium," said Albert Shum, Nike's Director of Global New Business Innovations. "We are continually focused on ways to inspire young people to be active and we think video games may provide another long-term access point for this."

EyeToy: Kinetic offers a wide variety of fitness activities that far exceeds the traditional 'home workout video'. The EyeToy camera, with the addition of a newly developed Wide Angled Lens that attaches to the front of the camera, allows for increased levels of interactivity projecting the exerciser's image onto the television screen, enabling them to physically interact with their environments.

With four areas of discipline to choose from, EyeToy: Kinetic offers a wide variety of exercises for players to choose from. Aero Motion and Combat zones help to increase the player's overall fitness level, inspired by moves and stances from activities such as Tai Kwon Do, Modern Dance, Kick Boxing, Aerobics and Karate.

The Mind and Body zone focuses on breathing, concentration and flexibility, taking inspirations from Yoga and Tai Chi, leaving players feeling relaxed, yet with their body fully conditioned. The Toning zone helps the player to tone specific muscle groups utilising slow and refined movements.

Offering a tailor-made fitness regime that encourages and motivates players to develop, improve and commit themselves to exercising, EyeToy: Kinetic is easily adaptable to fit in within a busy lifestyle, whatever the person's fitness level.

EyeToy: Kinetic is set to revolutionise lifestyle gaming in early 2005.

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Jennie Kong (

PR Manager

Tel: 020 7911 8176 Fax: 020 7734 4926

Sony Computer Entertainment UK Ltd

Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe, based in London, is responsible for the distribution, marketing and sales of PS one and PlayStation 2 software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. At the end of September 2004, over 39 million PlayStation units had been shipped across these PAL territories, over 100 million worldwide. Between its European debut on 24 November 2000 and the end of September 2004, over 25 million PlayStation 2 units have been shipped across the PAL territories, over 74 million world-wide, making it one of the most successful consumer electronic products in history.

PlayStation and the PlayStation logo are registered trademarks, PS one and PS2 are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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