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Eurogamer.net re-launches, giving a better service for readers and advertisers alike

Brighton, England, May 9 2005: Eurogamer.net, the UK's most popular games editorial website, re-launches today at www.eurogamer.net with a new design, new site features, an increased focus on community and new marketing options.

New features include a vastly improved Game Database, allowing users to find out everything they need to know about a game on a single page. A new channel dedicated to next-generation consoles is another addition, to be followed shortly by a channel dedicated to mobile gaming.

Eurogamer is proud to also announce a new partnership with Jolt, which allows Eurogamer.net readers to enjoy a newly improved FTP file archive - in addition to its existing BitTorrent-based Eurofiles service - as well as community gaming servers.

Eurogamer's community has been a top priority in re-designing the site. As well as being able to chat and become involved with the stalwart society of Eurogamer's readers, registered readers now have the ability to contribute reviews and submit their own scores for the games they love.

For advertisers, Eurogamer's marketing options have taken a step forward to increase response rates and brand awareness for publishers' products. By reducing the number of ads per page, but making them more prominent and allowing advertisers to book all the ads on a specific section, marketing on Eurogamer is now even better value for money. Eurogamer is also the first UK games site to embrace the new "Half-Page" size ad on the homepage, and the smaller, standard banners have been replaced with full-sized "Leaderboard" adverts, whilst actually increasing the volume of content accessible on the front page.

Eurogamer's front-page advertising packages - or "re-skins" - have been a complete sell-out throughout 2005, and now represent greater impact and better value for money on the new site.

To cater for the new site and the expected increase in traffic, Eurogamer has made a large investment in new hardware and network technology to help speed up the delivery of Eurogamer and sister site GamesIndustry.biz, and allow for future expansion and improved availability.

"It's brilliant to be at the very top of our game, and the re-launched site represents just how far we've come in the past few years," said Kristan Reed, Eurogamer.net's Editor. "We believe the readers will love what we've done with the site and have made all the right choices in order to grow traffic and better serve the consumer."

Rupert Loman, Eurogamer's Director of Operations added, "We hope that new readers will find the website much more accessible than it has been in the past, whilst existing readers will be familiar with much we've kept over from the previous version of the site - and of course the same great content."

If you'd like to meet with Eurogamer at E3 this year, please contact Patrick Garratt, Business Development Manager on ++44 (0)790 383 1070 or e-mail patrick@eurogamer.net.

NOTES TO EDITORS REGARDING EUROGAMER NETWORK LTD.

Founded in 1999 by brothers Rupert and Nick Loman, Brighton-based Eurogamer is the publisher of the UK's most popular games content website, Eurogamer.net. It also publishes the market-leading industry resource, GamesIndustry.biz. Several new launches are planned for 2005. See www.eurogamer.biz for service details.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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