UK, London, June 28th 2005 - IN-FUSIO, the publisher of top-of-the-range games for mobile phones, today announces that it is bringing the original and best drawing toy, Etch-A-Sketch, into the 21st century with the launch of the mobile version. The game, based on the original Ohio Art Company toy is available to UK gamers from Orange UK to a wide array of handsets.
Using Etch-A-Sketch, players can unleash the artist in themselves by using the number pad or directional arrows to control the stylus nib. Etch-A-Sketch is great for quick sketches or even the creation of a masterpiece. From a simple square house to an elaborate dream castle the opportunities for creativity are endless. And, of course, if you don't like the outcome, erase and start again.
The fun doesn't end when the artwork is finished. Remember shaking the toy to erase the picture? This is simulated in the mobile version, pressing the 0 key to wipe out the picture and start the vibrating function of the phone.
For the first time ever, players can save their drawings too. Up to three sketches can be saved onto a handset's memory to show to friends and family later in the day.
Launched in 1960, the Etch-A-Sketch toy has been used in over 100 million homes worldwide and thanks to this 21st century re-vamp the popular game will continue to be a favourite among budding Monets and Van Goghs.
"Etch-A-Sketch mobile is a great addition to the IN-FUSIO games portfolio." said Carole Pero, Game Product Manager "The original toy is enjoyed by people aged 5-75. Bringing it to the mobile handset is a great way for consumers to enjoy a great classic toy on a modern technology device. Etch-A-Sketch is complimentary to the classic games range, darts, backgammon and solitaire that we have recently launched onto the mobile handset."
Etch-A-Sketch Mobile is available from Orange UK for the following Java-enabled handsets:
Samsung E810 / E310 / E300
Samsung D500 / D500e
LG L1100 / F7250
Motorola V220 series
Motorola V500 series
Motorola V550 series
Sharp 902 / 802
Motorola V980 / C980/ V975
Siemens C65 / SL 65
Nokia Series 40 DP1
Siemens CX65 / M65 / S65
Nokia Series 40 DP2
Siemens MC60 / S55 / SL55 / M55
Nokia Series 60 DP2
SE F500i / K500/ Z500
SE T610 (MR1&2) / Z600 / T630
SE K700i / Z1010
SE S700 / SE S700
Vitelcom TSM 6
Sagem MyV55 / 65 / 75 / X5-2 /X-7/ C5-2
Samsung E630 / E700 / E800 / E820 / X460
Samsung E710 / X450
IN-FUSIO is a leading international mobile entertainment company, publishing top-tier games for mobile phones and delivering players' community management services. Focusing on quality, innovation and community, IN-FUSIO applications are enjoyed by more than 15 million people worldwide, through 130 operators and portals across all handset platforms (Java, ExEn, BREW, Symbian, Windows MobileTM and I-Mode). IN-FUSIO's portfolio of more than 70 games includes licensed properties such as Microsoft's Midtown Madness® 3 Mobile and Zoo Tycoon® 2 Mobile, Comedy Central's South Park®, Universal Studios' E.T.TM, Canal Studio Image's The TerminatorTM, Golden TeeTM, RollerbladeTM, as well as the award winning original titles Shado Fighter and the IF Racing series. The company successfully provides carriers, developers and brand owners the best opportunity to maximize the value of their offerings with the largest mobile distribution network.
For further IN-FUSIO press information, please contact:
Tel: +44 (0) 1753 889100
Brand and Communication Manager
Tel: +33 5 57 77 38 15