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Etch-A-Sketch Goes Mobile with 21st Century Face Lift

IN-FUSIO brings 40 year old, classic drawing toy to the mobile

UK, London, June 28th 2005 - IN-FUSIO, the publisher of top-of-the-range games for mobile phones, today announces that it is bringing the original and best drawing toy, Etch-A-Sketch, into the 21st century with the launch of the mobile version. The game, based on the original Ohio Art Company toy is available to UK gamers from Orange UK to a wide array of handsets.

Using Etch-A-Sketch, players can unleash the artist in themselves by using the number pad or directional arrows to control the stylus nib. Etch-A-Sketch is great for quick sketches or even the creation of a masterpiece. From a simple square house to an elaborate dream castle the opportunities for creativity are endless. And, of course, if you don't like the outcome, erase and start again.

The fun doesn't end when the artwork is finished. Remember shaking the toy to erase the picture? This is simulated in the mobile version, pressing the 0 key to wipe out the picture and start the vibrating function of the phone.

For the first time ever, players can save their drawings too. Up to three sketches can be saved onto a handset's memory to show to friends and family later in the day.

Launched in 1960, the Etch-A-Sketch toy has been used in over 100 million homes worldwide and thanks to this 21st century re-vamp the popular game will continue to be a favourite among budding Monets and Van Goghs.

"Etch-A-Sketch mobile is a great addition to the IN-FUSIO games portfolio." said Carole Pero, Game Product Manager "The original toy is enjoyed by people aged 5-75. Bringing it to the mobile handset is a great way for consumers to enjoy a great classic toy on a modern technology device. Etch-A-Sketch is complimentary to the classic games range, darts, backgammon and solitaire that we have recently launched onto the mobile handset."

Etch-A-Sketch Mobile is available from Orange UK for the following Java-enabled handsets:

Alcatel OT565

Samsung E810 / E310 / E300

Alcatel OT556

Samsung D500 / D500e

Alcatel OT735i

Samsung X600

LG U8150

Samsung Z107/Z105

LG C1100

Sharp GX10

LG L1100 / F7250

Sharp GX20

Motorola V220 series

Sharp GX15

Motorola V500 series

Sharp GX30

Motorola V550 series

Sharp 902 / 802

Motorola V980 / C980/ V975

Siemens A65

Motorola E1000

Siemens C65 / SL 65

Nokia Series 40 DP1

Siemens CX65 / M65 / S65

Nokia Series 40 DP2

Siemens MC60 / S55 / SL55 / M55

Nokia Series 60 DP2

SE F500i / K500/ Z500

Panasonic X701/X700

SE T610 (MR1&2) / Z600 / T630

Siemens SX1

SE K700i / Z1010

Nokia 7650

SE V800

Nokia 3650

SE S700 / SE S700

Nokia 3510i

SE K300i

O2 X4

Vitelcom TSM 6

Panasonic X60

Samsung E720

Sagem MyV55 / 65 / 75 / X5-2 /X-7/ C5-2

Samsung E630 / E700 / E800 / E820 / X460

Samsung E710 / X450

About IN-FUSIO

IN-FUSIO is a leading international mobile entertainment company, publishing top-tier games for mobile phones and delivering players' community management services. Focusing on quality, innovation and community, IN-FUSIO applications are enjoyed by more than 15 million people worldwide, through 130 operators and portals across all handset platforms (Java, ExEn, BREW, Symbian, Windows MobileTM and I-Mode). IN-FUSIO's portfolio of more than 70 games includes licensed properties such as Microsoft's Midtown Madness® 3 Mobile and Zoo Tycoon® 2 Mobile, Comedy Central's South Park®, Universal Studios' E.T.TM, Canal Studio Image's The TerminatorTM, Golden TeeTM, RollerbladeTM, as well as the award winning original titles Shado Fighter and the IF Racing series. The company successfully provides carriers, developers and brand owners the best opportunity to maximize the value of their offerings with the largest mobile distribution network.

For further IN-FUSIO press information, please contact:

Sarah Bedwell

MUSTARD PR

Tel: +44 (0) 1753 889100

Email: sarah@mustardpr.com

Yann Mondon

Brand and Communication Manager

Tel: +33 5 57 77 38 15

Email: yann.mondon@in-fusio.com

www.in-fusio.com

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