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eSportsTV Inks Distribution Deal With TMF Holland, A Division Of MTV Europe

Web-Based Videogame Broadcaster to Contribute On-Demand and Live Streaming Media


Agreement Will Include Coverage of the Latest Tournaments, eSports News and Music from Indie Hip-Hop and R&B Label

NEW YORK, NY May 3, 2006-Web-based videogame broadcaster eSportsTV ( today announced a distribution deal with TMF (, The Music Factory; a subsidiary of MTV Networks Europe.

Under the terms of the agreement, eSportsTV will contribute on-demand and live streaming programming featuring the hottest eSports competitions and news along with music and videos from New York-based independent Hip-Hop and R&B label ( and its subsidiary DIGGIDAN Productions, Inc., a full-service recording and production studio. In return, eSportsTV and its gaming network partner and broadband host Isogames ( will receive unparalleled exposure in a fast-growing and lucrative market, including a dedicated landing page that will present the latest eSportsTV content alongside other special features.

"We are very excited to be working with TMF," said eSportsTV President Jordan Edelson. "Not only is it an great opportunity for us to extend our content and our brand, it's also an incredibly strong validation of the eSports market as both a competitive activity and spectator sport for millions of hardcore gamers and games enthusiasts around the world."

"Working with eSportsTV gives us a direct connection with one today's hottest youth trends," said Niels Baas, Channel Director, MTV Networks . "Competitive gaming is the next wave in a cultural movement that is fast-becoming the unique form of entertainment for the 21st century."

eSportsTV's partnership with TMF comes on the heels of the release of eSportsTV Live 2.0, which boasts enhanced content and functionality, as well as the launch of a co-branded online music store with, featuring such up-and-coming artists as R&B sensation Jamelia and socially-conscious rapper MAGZ, a.k.a. Shelvin Francis, a 19-year-old Hip-Hop prodigy from Bushwick, Brooklyn and UN goodwill ambassador whose "People Are You Listening?" was recently chosen as the theme song for UNICEF's $50 million, five-year global AIDS awareness campaign, "UNITE FOR CHILDREN UNITE AGAINST AIDS."

"Videogame culture is youth culture," said Don Jackler, President and CEO of, of the recent launch. "For us, it's about reaching young people wherever they are, which is why combining music and videogames is such an important component in developing and promoting new artists." will also be donating 5% of all proceeds of MAGZ's upcoming album From Hood to Hollywood to a non-profit organization that acknowledges AIDS awareness for children. To watch the video for "People Are You Listening?", which will be played in classrooms around the world and for which MAGZ will be a spokesperson to children in high-risk areas, visit and click on the "UNICEF" banner.

About eSportsTV

Founded in 2001, eSports TV, a subsidiary of Game Broadcasting Live LLC, is a multi-platform portal which delivers streaming and on-demand videogame content to viewers on the Internet and on television. By harnessing proprietary video streaming technology, eSportsTV is able to provide live video coverage of today's most popular eSports matches to a worldwide audience. In addition, eSportsTV produces televised shows and programming across several television networks worldwide as well as serving as a news outlet for the latest developments in the exciting and fast-growing world of eSports. With an audience composed of several million viewers, eSportsTV is recognized as the source for eSports coverage. For more information, visit

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