ESA officially announces Lowenstein departure

The Electronic Software Association has officially announced the departure of president Doug Lowenstein, after twelve years with the organisation.

Lowenstein will remain in the role until early 2007, when he leaves to join a new trade association in the investment industry.

"I have been honoured to represent the amazing companies of the ESA, to serve as their advocate and to be part of an industry which is having such a profound and positive effect on our culture and the world of entertainment," said Lowenstein.

"Like our industry, the ESA has grown and matured and is now stronger and more robust than ever before. The future of video games and its trade association is very bright indeed."

Lowenstein joined the US trade association in 1994, and has been involved in numerous ESA initiatives ranging from anti-piracy enforcement, the recognition of intellectual property rights and government and media relations building.

"As the founding president of this organisation, Doug built ESA into a very effective and influential trade association fully and articulately representing the interests of our members," said Robbie Bach, ESA chairman and president of Microsoft's entertainment and devices division.

"He leaves behind a tremendous record of accomplishments which provides us with the foundation for continued growth and success. We wish him well in his new role," added Bach.