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ESA FOUNDATION’s eBay CHARITY AUCTION BEGINS Friday, October 7, 2005

MEDIA ADVISORY

October 3, 2005

WHAT: The sixth annual computer and video game industry charity auction, featuring rare computer and video games and memorabilia, benefiting children's charities will held on eBay from Friday, October 7 through Friday, October 14. Hundreds of items will be auctioned including:

A 6 ft., lifesize statue of Master Chief from Halo A PlayStation 2 signed by the cast of Alias Tickets to private parties at E3Expo

WHEN: Friday, October 7 through Friday, October 14, 2005

WHERE: Items in this year's charity auction will be available on eBay at http://tinyurl.com/dp4oc

WHY: The auction is presented by the ESA Foundation and will be held in conjunction with the computer and video game industry's annual "Nite to Unite for Kids" charity dinner benefiting children's charities.

The ESA Foundation was created by the American interactive entertainment software industry to support and provide opportunities that can make a difference in the lives of America's youth. The Foundation is fully supported by proceeds from "A Nite to Unite-for Kids," its annual fund-raiser that has raised more than more than $6.7 million in the last six years. The Foundation provided grants to support: Boys and Girls Clubs of America; Delinquency Prevention Initiative - Year three, Juvenile Diabetes Research Foundation, Web Wise Kids, Just Think Foundation, YouthVision Challenge, Students Against Violence Everywhere (SAVE) project, the expansion of the Boys & Girls Clubs of Oakland Computer Learning Center, Starlight Starbright Foundation, PAX, Inc, Association of Hole in the Wall Camps and Work Achievement, Values and Education (WAVE). For more information, please visit www.theESA.com/foundation.

CONTACT:

Dan Hewitt

Manager of Media Relations

Entertainment Software Association

202.223.2400 - Office

202.277.3972 - Cell

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.