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"Entertainment for All Expo" (E for All) Announces Flagship Exhibitor: Nintendo of America Anchors New Consumer Show in LA

FRAMINGHAM, Mass. - March 29, 2007: IDG World Expo today announced that Nintendo of America has signed on as an anchor exhibitor for IDG World Expo's newest event: Entertainment for All TM Expo (E for All TM ), scheduled for October 18-21, 2007, at the Los Angeles Convention Center. Nintendo leads an A-list of game companies signing on for a show that is rapidly shaping up to be the premiere event in interactive entertainment.

Entertainment for All Expo (E for All) is a new event created for people who are passionate about video games and everything related. The Expo was launched in response to strong demand within the consumer audience for an opportunity to see and try new products before they reach store shelves. Event organizers anticipate its mid-October dates will launch an early and successful holiday shopping season for the industry.

"The E for All Expo supports Nintendo's mission to reach as many types of consumers as possible to expand the world of video games to new audiences," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Our Wii and Nintendo DS systems are all about gaming for the masses, and the E for All Expo will give consumers a chance to try out the hottest new Nintendo video games."

"Nintendo's early involvement in E for All demonstrates the importance of a broad consumer-focused event for this industry," says Mary Dolaher, executive vice president of IDG World Expo. "E for All has been shaped from the ground up with all gamers in mind, and Nintendo has proven its commitment to embracing the spectrum of gamers, as we've seen with their launch of the Wii. In addition to being our flagship exhibitor, Nintendo of America Executive Vice President of Operations Don James has agreed to serve on our Exhibitor Advisory Board. I couldn't ask for a more universally respected colleague in this new venture."

E for All Expo will offer consumers the opportunity to test-drive the latest in games and gadgetry, as well as purchase products they enjoyed over the course of the 4-day event at on-site retail facilities. Additional attractions are in the works, including high-profile videogame tournaments; job fair/networking opportunities; and the acclaimed Video Games Live concert. In addition to the Expo at the Los Angeles Convention Center, the event will take advantage of soon-to-be-expanded LA Live/NOKIA Theatre area directly adjacent.

E for All Expo has been endorsed by the Entertainment Software Association (ESA), the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish video and computer games for video game consoles, personal computers, and the Internet. ESA members collectively account for more than 90 percent of the $7 billion in entertainment software sold in the U.S. in 2005, and billions more in export sales of U.S.-made entertainment software.

For more information about E for All Expo or to register for updates about the event, please visit Companies interested in learning more about exhibit opportunities, please contact Richard Kazarian at (508) 424-4828, or email

About Nintendo of America

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii TM , Nintendo DS TM , Game Boy ® Advance and Nintendo GameCube TM systems. Since 1983, Nintendo has sold nearly 2.2 billion video games and more than 387 million hardware units globally, and has created industry icons like Mario TM , Donkey Kong ® , Metroid ® , Zelda TM and Pokemon ® . A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at

About IDG World Expo

IDG World Expo ( produces tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment for All TM (E for All TM ), Macworld Conference & Expo ® , LinuxWorld Conference & Expo ® , LinuxWorld ® OpenSolutions Summit TM , Next Generation Data Center TM (NGDC TM ), and SaaScon TM . IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and gaming worldwide. IDG's lead generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including E for All TM Expo, LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at

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Pattie Renouard, 503-241-9469

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