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End2End Strengthens Mobile Gaming Offering with Acquisition of Terraplay

Creates market leading solution for hosted mobile gaming

(October 24, 2007) - San Francisco, CA - End2End, the leading provider of managed service solutions for mobile data, today announced its acquisition of Terraplay, the leading provider of connected-gaming services. The deal substantiates End2End's position at the forefront of developments in the mobile gaming space and allows End2End to offer operators market leading solutions in connected and multiplayer gaming, a fully managed mobile gaming offering, in addition to its full mobile content delivery platform.

Terraplay is a world leader in connected mobile gaming and has been an innovator in developing solutions which allow operators and games publishers to connect their mobile gaming communities. The company's expertise ranges from community tools to multiplayer functionality, in-game micro billing and in-game advertising, with many leading publishers among the customers that have already adopted Terraplay's technology.

The acquisition of Terraplay will see End2End become a world-leading mobile gaming specialist, with a wealth of experience in delivering outsourced solutions for mobile data. End2End is now perfectly placed to help operators increase revenues by effectively managing their mobile gaming offerings.

Bernadette Lyons, Managing Director at End2End commented: "We expect connected gaming to be major factor in the dramatic growth of the mobile gaming market and Terraplay are the best in the business. Connected gaming can transform the experience for the gamer, with features such as multiplayer, competitions and buddy lists, but it can also have a major impact on operators, creating opportunities for flexible business models such as pay-per-play, rental and advertising."

"By combining Terraplay's expertise in connected gaming with End2End's experience in mobile content delivery, we believe we have created an incredibly valuable and unique proposition for operators," said Sven Hålling, CEO of Terraplay. "It is an exciting deal which will allow the company to offer innovative new solutions and a market leading connected gaming experience."

End2End's customer base now includes all the major mobile carriers, including Vodafone, T-Mobile, 3, Orange and O2, and with the mobile gaming market expected to grow from $3 billion at the end of 2006 to $17.5 billion by the end of 2011, the opportunity for those operators is clear. As advancements in technology create an influx of new handsets with improved game graphics and functionality, connected gaming is expected to play a major part as the market grows.


For further information, please contact:

Jorgen Nordin

VP, Product Management & Marketing


Tel.: +45 2527 7230

E-mail: Jorgen.Nordin@End2EndMobile.com

Martin Smith

Frith PR for End2End

Tel: +1 415 848 3035

E-mail: martin.smith@frithpr.com

Chevaan Seresinhe,

Sonus PR for End2End

Tel: +44 (0)20 7851 4890

Email: chevaan.seresinhe@sonuspr.com

About End2End

End2End enables operators to dramatically increase revenues by reducing the complexity of creating sophisticated mobile games offerings or other mobile content delivery services. End2End's outsourced solutions enables operators to create more in-depth and loyal relationships with their most profitable customers.

As the industry leader End2End was the first company to offer managed services for mobile data and the first to offer a full mobile gaming platform. End2End has the largest international network of connected gaming providers and enables the largest number of subscribers to access connected games.

End2End is the provider of choice for Vodafone UK's Live! Games portal and has been since 2001 and also provides solutions for Nokia, Microsoft, Motorola, Orange, 3, T-Mobile and O2, while its content partners include EA Games, GLU, Digital Chocolate, Gameloft and PlayerX.

End2End is an independently operating company within the MACH Group. MACH is the leading data clearing and financial settlement company for roaming.

For more information about End2End, please visit www.end2endmobile.com

About Terraplay

Terraplay operates the Global Gaming Network, enabling games publishers, network operators and service providers to tie their games offerings to a global gaming community and deliver revenue-generating connected gaming services across all channels. The Terraplay Global Gaming Network is a complete solution for mobile connected gaming, including white label community sites, in-game payments, billing and community wrappers, and multiplayer.

For more information please visit www.terraplay.com

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