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ELSPA Sponsors Key ‘Gong’ at Annual Excellence Awards

Industry trade body named as sponsor of Best Marketing Team accolade at MCV Industry Excellence Awards 2005

Friday 11 March 2005/... ELSPA (Entertainment and Leisure Software Publishers Association) has today confirmed that it will recognise excellence in computer and video games marketing, announcing its sponsorship of the Best Marketing Team Award at this year's MCV Industry Excellence Awards, the UK industry's high profile event that recognises individual, team and company accomplishments of the last 12 months.

Now celebrating its third year, the distinguished annual ceremony unfurls the red carpet on Thursday 7th April at The Brewery, Chiswell Street, London, to nearly 600 games industry executives from the field of publishing, marketing and retail.

Roger Bennett, director general of ELSPA, said: "ELSPA has long been committed to recognising the achieivements made by the people who work in our industry. By sponsoring the Best Marketing Team award, we acknowledge the immense contribution that innovative marketing has made in galvanising public awareness of the UK's most dynamic creative industry."

ELSPA's continued support of the MCV Industry Excellence Awards augurs well for an event increasingly seen as one the most significant in the games industry calendar, which has this year been expanded to accommodate a broader sweep of industry accomplishments.

Finalists in the Best Marketing Team category for this year's awards are: THQ, Sony, Electronic Arts, Activision and Ubisoft.

EDITORS NOTES

About ELSPA - http://www.elspa.com

ELSPA (The Entertainment & Leisure Software Publishers Association) was founded in 1989 to establish a specific and collective identity for the computer and video games industry. Membership includes almost all companies concerned with the publishing and distribution of interactive leisure software in the UK.

ELSPA's activities include: Official Chart and Industry Reports, Anti-Piracy UK and EU, PR and Communication, Events. More information on all these activities can be found at http://www.elspa.com.

The UK Interactive Leisure Software Industry - Facts & Figures from ELSPA/Screen Digest/Chart-Track:

- The UK is a world centre for games development.

- In 2003, UK sales of video games, other leisure software products and games consoles topped £2 billion, for the second year running.

- Over 22,000 people are employed in the UK leisure software sector.

- The British games industry generated £494m of exports in 2003. 33% of all PS2 games bought in Europe originate in the UK (the same proportion as US originated products and ahead of Japan and any other country).

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