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elkware to bring Miami Vice to mobile phones this Christmas

Hit 80's TV series to become mobile game

Wednesday 3 November 2004/... elkware, Europe's leading independent mobile phone game developer, has announced that it has secured a license from Universal Studios Consumer Products Group to create mobile games based on the television series that defined the 1980's, Miami Vice. All the exploits of Crockett and Tubbs in sun-drenched Miami will be available on selected handsets over the festive period.

Jan Andresen, managing director of elkware GmbH commented: "Miami Vice is one of the most influential and popular television shows of all time - our mobile game will incorporate the same high degree of style and action that made the show such a favourite".

"The licensing of Miami Vice for the mobile space is consistent with our strategy of bringing the depth of Universal's content portfolio to mobile users," said Jeremy Laws, vice president of media licensing and strategy for Universal's Consumer Products Group. "The property combines elements perfectly-suited to action gameplay and quintessential 80's style - delivering an engaging retro experience for consumers."

Miami Vice will be available on selected handsets shortly. Further details to be announced.

UK media - for further information or to set up a b2b preview account please contact:

Deborah Coster / Emma Cowie @ Barrington Harvey

T: +44 (0)1462 456780

E: /


European media - for further information please contact:

Dieter Marchsreiter / Peter Steinlechner @ Between Us! Marketing, PR & more

T: +49 (0)89-454578-13 / -17



USA media - for further information please contact:

Kit Ellis @ Kohnke Communications

T: +1 415 777 4000



About Miami Vice

Miami Vice is one of the most innovative and powerful television series of all-time, focusing on the Miami Metro-Dade police "Vice" department and its continued battle against the illicit, drug, and prostitution, and firearms crime underworld of the city. The show's memorable music, fast cars, and trend-setting clothes all contributed to the culture and personality of the rockin' '80s.

About elkware:

elkware GmbH, headquartered in Hamburg/Wedel, was established in 1994 and is a leading global developer of games for mobile phones. elkware has maintained a successful working relationship with all known national and international mobile phone manufacturers and service providers. elkware has, among other projects, published games like "Anno 1503", "Playmatrix", "Formel BMW Racing Game 2003" and "MTV Music Quiz". As of now, elkware offers the largest portfolio of J2ME games for all popular end devices worldwide.

About Universal Studios Consumer Products Group

Universal Studios Consumer Products Group (USCPG) is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties.

Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

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