Press release For immediate release Paris, July 12, 2006 Load
Inc. has signed a worldwide agreement with American e-solution
leader Element 5 (subsidiary of Digital River). This
partnership will allow Load Inc. to strengthen its global
policy of getting closer to the final user. "We're trying to
answer a fast growing demand from the public. Furthermore,
customers tend to come from very varied locations. ()
Selling PC titles online only makes sense after the investment
we made on Xbox 360 Live Arcade" says Denis Bourdain, VP &
business development manager. 'Mad Tracks', the car arcade game
everyone has been waiting for is now available online at
www.loadinc.net. Mad Tracks offers mini games and crazy races
for everyone. 'Mad Tracks' received a very warm welcome in the
US and around the globe with more than 400.000 downloads of its
demo launched in February 2006. No matter where you live, you
can now get this exiting game at a very cool price. To make it
even cooler, the first 500 orders will get 20% off (using the
code "Get mad"). "Most people who played this game are telling
us their life is better now and that they have more friends"
says Thomas Leinekugel, project manager at Load Inc.. About
Load Inc. Founded in 2003, Load Inc. is a Paris based
development studio specialized in car and arcade games.
Currently working on the awesome Xbox 360. Visit
www.loadinc.net. *** 100% Fat Free Games! *** About Element 5
& Digital River. Digital River, Inc., a global leader in
e-commerce outsourcing, builds and manages online businesses
for more than 40,000 software publishers, manufacturers,
distributors and online retailers. Founded in 1994, Digital
River is headquartered in Minneapolis. For more details about
Digital River, visit www.digitalriver.com or call 952-253-1234.
Press contacts: Denis Bourdain - pr@loadinc.net
