Electrotank Universe Platform

WILSON, N.C. – Sept. 21, 2010 - Adobe Systems has named the Electrotank Universe Platform (EUP) Tool Suite as one of three 2010 MAX Awards finalist for best entertainment application. Finalists were selected for bringing greater depth, interactivity, and reach to online entertainment, and for pushing the boundaries of what’s possible with Adobe software.

Built by game developers for game developers, EUP is an end-to-end system architecture for developing fully customized virtual worlds, massively multiplayer online games (MMOs), and multiplayer social games for the browser and mobile devices. The EUP Tool Suite, an Adobe AIR application, is an easy-to-use interface that allows distributed creative teams to integrate, edit, and manage the vast amount of game content and features that EUP supports.

"Electrotank engineers have been using Adobe's tools for many years, and we're gratified that out of the tens of thousands of entertainment applications built with Adobe products in the past year, Adobe has recognized our team and the EUP Tool Suite," said Electrotank CEO Michael Gold.

The EUP platform has been used to build more than a dozen full-featured virtual worlds, by both startups and large customers, including Ubisoft, Mattel, and MTV.

“The main idea behind the Tool Suite is to empower creative professionals to directly implement not only map elements, but also interactive items, custom avatar animations, sophisticated quests, recipes and other elements to support a rich economy of virtual goods and deep player engagement — all without writing a line of code,“ Gold said.

EUP is a sophisticated extension of Electrotank’s high performance game socket server, ElectroServer, which powers some of the most successful online virtual worlds, including Meez and WebKinz.

The EUP Tool Suite was built using the Flex 4 framework, Flash Builder 4, and Adobe AIR.

Online voting begins Oct. 11, 2010. Contest winners will be announced on Tues., Oct. 26, during the 2010 MAX Awards Ceremony at MAX 2010 in Los Angeles.

About Electrotank

Electrotank is a leading provider of development technology for real-time multi-player games, MMOs, and virtual worlds in the browser and on mobile devices. For nearly a decade, Electrotank has pioneered some of the most powerful concepts in game development technology, from ElectroServer,  the high performance game socket server for Flash, Unity3d, iPhone and Android, to the Electrotank Universe Platform, a full-featured and highly extensible system architecture for developing social games, MMOs, and virtual worlds in Flash and Unity3D. Clients include Ubisoft, Neopets, WebKinz, Meez, SpinMaster, Mattel, Disney, Pixar, MTV, Nickelodeon, and ComedyCentral, among others. Visit us as www.electrotank.com .

Media contact:                                            

Matthew Wiesner

mwiesner@electrotank.com                             

(212) 796-2565