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Eidos signs 10-game deal with Double Fusion

In-game advertising firm Double Fusion has inked a deal with British publisher Eidos to supply ads for ten titles currently in development.

In-game advertising firm Double Fusion has inked a deal with British publisher Eidos to supply ads for ten titles currently in development.

The three-year deal will see a range of advertising featured in forthcoming games in various stages of development - although no specific titles have been named.

"This is an exciting and innovative opportunity for Eidos, weâre delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners," commented Jane Cavanagh, chief executive of Eidos.

Forthcoming titles from Eidos include Pivotal Games' Crossfire and IO Interactive's Kane & Lynch: Dead Men.

"The quality and breadth of Eidosâ portfolio of games represents an ideal opportunity for advertisers to reach many millions of consumers in an uncluttered and engaging environment," offered Frank Sagnier, Double Fusion's European MD.

"It further strengthens videogames as a primary medium of choice to reach the elusive 18-34 year old audience."

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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