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Eidos moves £3 million ad account to Manning Gottlieb

Former Sony marketing experts to handle new Tomb Raider campaign

Tomb Raider publisher Eidos has appointed Manning Gottlieb OMD to handle its UK media business worth GBP 3 million.

Manning Gottlieb picked up the account from MPG, which resigned the business back in June, according to Brand Republic. The company has previously worked with Sony on its PlayStation 2 marketing campaigns.

"I'm certain that Manning Gottlieb OMD's media planning and buying expertise is going to help make the likes of Tomb Raider: Underworld hugely successful," commented Jon Brooke, head of UK marketing for Eidos.

Earlier this year, adverts for Eidos' Kane & Lynch: Dead Men were banned in the UK after receiving complaints about the depiction of violence towards women.

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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