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Eidos Interactive, one of the worlds leading publishers and developers of entertainment software and part of SCi Entertainment Group Plc, has reached an agreement to acquire Bluefish Media.

For immediate release:

Bluefish Media is a specialist in online distribution of entertainment software, with a wholly owned electronic distribution system to facilitate the delivery of content online to a variety of platforms. Through ownership of this technology Eidos will improve its profit margins on digital distribution. This is consistent with the companys objective of growing its successful New Media and new Casual Games businesses.

The acquisition will see Bluefish become an integral part of the Eidos New Media division.

Simon Protheroe, New Media and IT Director of Eidos said, Online distribution of digital content is a key component of our strategy. In addition to offering our games via Bluefish's distribution network, this acquisition also gives Eidos the ability to build on Bluefish's platform and to drive online sales in a much more aggressive way over the coming months. The Bluefish team will augment our existing staff and enable us to integrate online distribution into our operations much more tightly than would otherwise be the case.

Some say Content is King and others say Technology is everything. Bluefish brings both together, with entertaining content as well as the most stable and reliable technology to ensure a safe 24/7 online distribution on an international basis, said Cyrus Kargar, General Manager of Bluefish Media.

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About Eidos Interactive Ltd

Eidos Interactive Ltd is part of SCi Entertainment Group Plc (SEG) one of the world's leading publishers and developers of entertainment software. Eidos consists of publishing operations across Europe and the US and several development studios including Crystal Dynamics, IO Interactive, Beautiful Game Studios, Eidos Studios Hungary, Eidos Sweden and Pivotal Games. The Group has a valuable combined portfolio of intellectual property including: Tomb Raider, Hitman, Deus Ex, Championship Manager, Carmageddon, Battlestations: Midway, the Conflict series and Just Cause.

Some of the titles currently in development include: Kane & Lynch: Dead Men, Crossfire and Highlander.

About Eidos New Media

Eidos New Media is a division of Eidos Interactive Ltd, created in 2003 to focus on emerging platforms and technologies. The division has successfully launched mobile games based on a number of Eidos intellectual properties including: Tomb Raider, Hitman, Championship Manager, and Thief. It is a leading partner in global online distribution.

About Bluefish Media

Bluefish Media was founded in 2002 in order to distribute games through the internet. Therefore Bluefish Media developed an own electronic distribution system. This technological backend allows digital distribution throughout affiliated online portals as well as through own destinations like the German speaking GamePueblo.com. Over 80 developer studios worldwide distribute their content with Bluefish Media. Bluefish Media newly launched a separate German speaking kids portal with gaming but also educational content under KidsPueblo.com.

For further information, please contact:

Chris Glover - Head of Communications Eidos Interactive

Tel: +44 (0) 20 8636 3000; chrisg@eidos.co.uk

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