EBT MOBILE TO SELL MOBILE GAMES IN CHINA THROUGH PROVISIONX

EBT Mobile teams up with ProvisionX to distribute mobile games in their retail stores in the Shanghai region

News by GamesIndustry International Contributor

Published on June 15, 2005

SINGAPORE - 14 June, 2005 - ProvisionX, provider of an outsourced mobile gaming service delivery platform for mobile operators, gained a foothold in mainland China by securing a contract with EBT Mobile to use its mobile gaming delivery platform for the distribution of mobile games in EBT stores across China.

EBT Mobile will offer a selection of mobile games in its stores to its customers, and they will be able to download the game they bought directly to their handset. By buying a scratch card at the counter and receiving an SMS that links them to the EBT gaming WAP site, customers can enter their unique scratch card number to download the game they bought.

"This channel of distribution is very strategic to us," said Marc Campman, Head of Business Development, ProvisionX. "ProvisionX uses a variety of sales channels including WAP, WWW, advertising and retail. We believe that the mobile phone buying scenario in the Chinese market lends itself very well for selling mobile games via retail".

"Selling mobile phones in China is very competitive," said Zhang Ge, President and COO of EBT Mobile. "ProvisionX enables us to enhance our service offering to our customers without having to invest in additional resources to manage the gaming service."

Ovum expects the revenues from mobile games to grow from US$ 2.5 billion in 2005 to a respectable US$ 4.5 billion in 2008 (about 9% of total premium content revenues). The largest market for wireless games is Asia Pacific, driven by Japan and South Korea. Followed by Western Europe and the US.

About ProvisionX

ProvisionX is an outsourced mobile gaming service delivery platform for the efficient sourcing, management and delivery of mobile gaming content. It allows mobile operators to offer their subscribers the best mobile games with the best purchase experience possible. Clients include Sunrise, Digi, Maxis, Mobistar, Tele2, Optus and Zero9.

ProvisionX was founded in 2001 and is a rapidly growing organisation. It can draw from the best mobile gaming expertise in the industry. ProvisionX is the service division of Glu Mobile (www.glu.com), formerly Sorrent, Inc. and Macrospace Ltd., a leading developer and global publisher of mobile entertainment.

For more information about ProvisionX, please visit www.provisionx.com

About EBT Mobile

EBT is a leading retail chain focused on China's mobile communications sector. With its headquarters in Shanghai, EBT has over 70 locations in Shanghai, Suzhou and the surrounding area. EBT's mission is to serve China's ever-expanding needs mobile needs, providing a wide range of mobile products and services. Additionally, EBT seeks to provide an exciting array of value-added services, enhancing its customers' mobile lives. EBT strives to be a "mobile partner" to its customers, providing objective advice, superior service, outstanding customer support and product training in an exciting environment.

For more information about EBT Mobile, please visit www.ebtmobile.com

- End -

Media Contacts:

ProvisionX

Marc Campman Chan Yen Ting

Head of Business Development Account Director, AsiaPRWerkz

Tel: +44 (0)20 7368 1021 Tel: +65 6536 6881

Mobile: +44 (0)7887 688 789 Mobile : +65 9790 9293

Email: marc.campman@provisionx.com Email: yen@asiaprwerkz.com

EBT Mobile

Jessica Wu

Manager of Marketing Development