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EA's The Sims(TM) Bringing Phones To Life Across Europe

CHERTSEY, UK - 18 October 2005 - Electronic Arts, the world's leading interactive entertainment software company, today announced that The SimsTM 2 will become available for download to mobile phone customers across Europe this December.

The SimsTM 2 on the PC swept Europe in Autumn 2004 by becoming the fastest selling game of all time and the No. 1 PC game of 2004, with sales already topping 5 million units worldwide. Fans of this hugely popular franchise will soon be able to enjoy a vivid and in-depth Sims experience on their mobile phone wherever they are.

The SimsTM 2 on mobile will feature completely unique storylines giving players the ability to customise and take control of their Sims. It will offer a Create-A-Sim function, which enables players to create and customise their own Sims from a variety of components. The Sims 2 gameplay allows players to satisfy their Sim's wants, buy objects, develop their careers and skills and develop relationships with other Sims. The intuitive 'one thumb' gameplay combined with an immersive 3D Sims world will let both old and new players enjoy the game of life on their mobile phone.

With the release of the mobile version, The Sims 2 is now available across all platforms, including PC, the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, the NINTENDO GAMECUBETM, and for all handhelds including PSPTM (PlayStation®Portable) handheld videogame system, the Nintendo DSTM and the Nintendo Game Boy AdvanceTM.

For more information, please visit www.thesims2.com.

About The SimsTM

The Sims franchise celebrated its fifth anniversary in February, 2005. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a universal gaming and cultural phenomenon. The Sims PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 17 different languages, The Sims has inspired seven top selling expansion packs. They include: The SimsTM Livin' Large, The SimsTM House Party, The SimsTM Hot Date, The SimsTM Vacation, The SimsTM Unleashed, The SimsTM Superstar, and The SimsTM Makin' Magic. Combined sales for the franchise have topped 45 million units life-to-date. In September 2004, The Sims 2 launched as the next generation sequel selling over 5M units worldwide. The SimsTM 2 University shipped as the first expansion pack in March 2005. For more information on The Sims 2, visit http://www.thesims2.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. "PSP" is a trademark of Sony Computer Entertainment Inc. NINTENDO, NINTENDO GAMECUBE, GAME BOY ADVANCE AND NINTENDO DS ARE TRADEMARS OF NINTENDO. Microsoft and Xbox are either trademarks or registered trademarks of Microsoft Corporation in the U.S. and/or other countries and are used under license from Microsoft. All other trademarks are the property of their respective owners.

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