EA TURNS FOOTBALL STAR RONALDINHO INTO CUSTOMIZED CHARACTER FOR FIFA 08 ON THE WII
Pass, Shoot, and Perform Trick Moves with A Flick of the Wrist
CHERTSEY, UK. - June 14, 2007 - FIFA 08 cover athlete Ronaldinho, one of the most talented and recognizable athletes in the world, will become the first professional football player to appear as a customized character exclusively for the Wii, Electronic Arts Inc. (NASDAQ: ERTS) announced today.
EA has created a unique character of the celebrated Brazilian International football star that will be playable in FIFA 08 on Wii. The Wii-exclusive Ronaldinho will host a game mode designed and created exclusively for Wii called Footii Party with Ronaldinho. With this mode, EA introduces unique party games - including Table Football and Shoot Off - where you can play as your self-created Mii character to unlock Ronaldinho and take on the champ. Each Footii Party game is created as a multiplayer, social experience designed to engage and entertain fans of all ages.
Ronaldinho commented on the character, "My character looks like he enjoys playing football and shares my passion for the game. This is important to me. Whether you are playing football on the pitch or my party games in FIFA 08 on the Wii, it should be a fun and enjoyable experience."
"When Ronaldinho steps on to the football pitch, he plays with passion and energy. We've brought that same spirit to FIFA 08 on Wii - it is fun, high-energy entertainment the entire family can enjoy," said senior producer Tim Tschirner.
The game's revolutionary FreeMotion controls help level the playing field for all players and turns FIFA 08 on Wii into a physical, social activity. It also provides gamers with a truly authentic football experience with more control than ever before. It's easy to pick-up and play and with the in-game Football Academy you can learn basic and advanced controls in more than 30 interactive tutorials. Each lesson teaches you how to master the FreeMotion controls and perform all the necessary movements to dominate on the pitch.
Play FIFA 08 to take your favorite team and players to Cup glory. Mesmerize defenders with authentic individual skill and play like a real football player. Now you pass, shoot, and perform trick moves all with a flick of the wrist. Dictate the play with all-new controls for through-passing and crossing, or control your goalkeeper in one-on-one situations to deny an onrushing striker.
FIFA 08 delivers complete authenticity with licenses for all of the world's top leagues, including MLS and Mexican 1st Division in North America, and 28 others from more than 20 nations. This year you can choose to play with one of over 570 licensed teams and more than 14,000 players to win glory with or against up to three of your friends.
FIFA 08 is developed by EA Canada in Vancouver, B.C. It is scheduled for worldwide release this fall on the Xbox 360 video game and entertainment system from Microsoft, the PLAYSTATION®3 computer entertainment system, the PlayStation®2 computer entertainment system, Wii, Nintendo DS, PSP® (PlayStation®Portable) system, PC and mobile. FIFA 08 is not yet rated by the ESRB and PEGI.
FIFA 08 screenshots and special Ronaldinho for Wii character can be downloaded at www.electronicarts.co.uk/press.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.
EA, EA SPORTS, EA SPORTS BIG, POGO, and FreeMotion are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Official FIFA licensed product. "® The FIFA Brand OLP Logo is a copyright and trademark of FIFA. All rights reserved." Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from The International Federation of Professional Footballers "(FIFPro)", national teams, clubs, and/or leagues. Made in Canada. All sponsored products, company names, brand names, trademarks and logos are the property of their respective owners. Microsoft, Xbox, and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation", "PLAYSTATION", and PSP are registered trademarks of Sony Computer Entertainment Inc. Nintendo DS , Wii, and Mii are trademarks of Nintendo. All other trademarks are the property of their respective owners.