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EA taunts Activision with Battlelog service

Battlefield 3 publisher unveils free online social service to accompany shooter

EA has continued its FPS battle with rival publisher Activision, by unveiling a suite of online stat trackers called EA Battlelog, which is very similar to Activision's recently announced Call of Duty: Elite.

The main advantage to EA's service? It's completely free.

That point was emphasised repeatedly by EA's John Riccitello, driving home the comparisons to Activision's paid for service.

"Battlelog also lets you manage your friends lists, squad up, create platoons, use voice chat and follow your friends' progress in real-time, and more," reads a 3 June post by DICE general manager Karl Magnus Troedsson.

"Battlelog will be available for the monthly fee of (drum roll)... zero dollars. We look forward to providing more information on these features in the near future!"

Battlelog will be available from EA's new Origin.com, which is shaping up to become a single web destination for EA's titles by merging EA Store and EA Account IDs.

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Dan Pearson