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EA TAKES BURNOUT REVENGE™ ON TESCO FLEET THROUGH AGRIPA

Electronic Arts is running a promotion for its new computer game, Burnout Revenge™, using 50 Tesco Fleet Media™ trailers.

5th October 2005

Agripa® Fleet MediaTM enables brands and fleet owners to use their vehicle sides for advertising. 350 vehicles on the Tesco fleet are fitted with Agripa®'s patented framing system that allows promotional messages on PVC mesh to slide in and out in a matter of minutes.

EA is running a full scale retail marketing campaign for Burnout RevengeTM and the eye-catching Fleet MediaTM ads have been designed to drive footfall directly into Tesco stores. EA's previous Fleet MediaTM campaign to launch FIFA Street was a great success, and the company is expecting a similar level of response this time.

Charlotte Whitehead, UK Retail Marketing Executive said: We wanted to see the ads for this campaign on the side of the Tesco lorries in the middle of rush hour where they will gain everyone's attention."

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Note to Editors

Agripa® is a media company with a unique, global patent protected advertising solution for brands and fleet owners - Fleet MediaTM. As a full service media company, Agripa® manages the complete integration of the medium.

The Agripa® concept is the brainchild of founder John Pitt, who created and later sold the Pitz - 5 side soccer centres. and was the 2004 Entrepreneur of the Year award winner in the emerging companies sector. Marketing Excellence Awards, the company is a 2005 winner of the Marketing Excellence Awards for the best Business to Business strategy and also voted the Most Entrepreneurial Business by Glasgow Chamber of Commerce'

www.Agripa.com

Julie Kirby

Grappa

020 7486 4448

julie@grappa.co.uk

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