REDWOOD CITY, Calif. - May 31, 2007 - Electronic Arts Inc. (NASDAQ:ERTS) announced today that the blockbuster Need for Speed franchise is introducing a new version that drives the series in a new direction. Need for Speed ProStreet is a ground-breaking Need for Speed experience where you're thrust to compete head to head against the best street racers in a multitude of racing showdowns. The game is being developed by EA Black Box in Vancouver, B.C., and is slated to ship this fall.
"Need for Speed ProStreet accelerates street racing culture by providing the ultimate stage for the pursuit of street racing supremacy," said Executive Producer, Larry LaPierre. "This is a game about building the ultimate performance-tuned battle machine, taking it to multi-disciplinary showdowns all over the world and pitting your skills and reputation against the very best street racers."
Need for Speed ProStreet boasts impeccable precision and impressively detailed photo-realistic graphics, effectively transporting you to the center of the action. It pushes the "Autosculpt" technology to a new level, allowing you to directly impact your car's performance for the first time as well as personalize its appearance. Need for Speed ProStreet is a true taste of raw adrenaline and racing with consequences. Every dent, every scratch and every crumpled body panel is a battle scar, proof of your commitment and competitive mettle. With an aggressive and skilled AI system, you become immersed in an unmatched believable race experience. Add in a revolutionary online mode that will redefine the meaning of competitive social play, and Need for Speed ProStreet is the ultimate formula for an emotionally charged street racing showdown.
Need for Speed ProStreet will be available for Xbox 360 video game and entertainment system, PLAYSTATION®3 computer entertainment system, and Wii as well as the PlayStation®2 computer entertainment system, Nintendo DS, PSP® (PlayStation® Portable) handheld entertainment system, PC and mobile. More information can be found at www.needforspeed.com. Press can download assets at www.electronicarts.co.uk/press.