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EA names Sam Ebelthite as UK and Ireland boss

Former head Shaun Campbell takes new unspecified role

EA has named Samantha Ebelthite as its new UK and Ireland Country Manager.

Ebelthite takes the role following an 18-month stint as UK and Ireland head of sales. She'd previously held numerous roles at pharmaceutical giant GSK.

Former UK and Ireland chief Shaun Campbell will move into a new role within the company's European HQ, although EA didn't have any further details. Campbell has been part of the EA team for 15 years, and has held numerous roles, including head of the Nordics region.

In 2017, EA significantly cut its dedicated UK team and bolstered its Geneva HQ instead.

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Christopher Dring avatar

Christopher Dring

Head of Games B2B

Chris is a 15-year games business veteran. He spent nine years at UK business weekly MCV, including five years as editor. He joined GI in 2016 and oversees editorial, sales and events worldwide. He is the architect behind Best Places To Work Awards and GI Live. And is a tiny bit obsessed with market data. He also writes for Doctor Who Magazine. Because Doctor Who is awesome.

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