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EA insists Battlefield and Medal of Honor audiences are different

EA's Frank Gibeau says its two shooter franchises are dissimilar to one another

The first person shooter market, notably the modern shooter, is full of major franchises from all of big publishers. EA believes that its two heavy hitters, Battlefield and Medal of Honor, are doing the right thing by avoiding sequel fatigue as well as addressing multiple audiences with each title.

Speaking with Game Informer, EA Labels boss Frank Gibeau says that "We are very careful that Battlefield and Medal of Honor stay differentiated."

"There is inefficiency to having two different brands coming out alternating like that; there is some upside. You don't have the annualized, sequel fatigue. With Medal of Honor we tried to embrace that the game is real. The multiplayer is different than Battlefield. We're trying to use a sequencing strategy to keep it as fresh and different as possible."

Though many gamers might not be able to pick apart the differences, Medal of Honor and Battlefield are inherently different shooters. The games are sharing technology now, however. Danger Close, responsible for Medal of Honor, has transitioned to the Frostbite engine, the very engine that powers Battlefield 3.

Medal of Honor focuses on a more realistic approach to the special operations world, favoring closer engagements and more focus on the units that perform some of the most high-risk missions. This, EA hopes, will draw gamers towards the title. Medal of Honor also hopes to portray a more meaningful story, like 2010's reboot, which drew considerable praise from the SOF (Special Operations Forces) community.

[via Attack of the Fanboy]

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Ben Strauss: Ben Strauss is a recent graduate of Xavier University. You can see him ramble on about gaming, gamification, military-related gaming and manly things on his Twitter @Sinner101GR.
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