Electronic Arts' senior VP for Europe Jens Uwe Intat has been appointed chairman of the board of the Interactive Software Federation Europe.
The ISFE represents the interests of the interactive software sector in the 27 EU Member States and Norway, Iceland, Switzerland and Liechtenstein.
It represents its members' interests on political, legal and commercial issues and overseas PEGI, the European age rating scheme.
"I'm very looking forward to working with the new chairman," commented Patrice Chazerand, secretary general of the ISFE.
"His strong leadership will help drive our industry priorities at a time when interactive entertainment is being fully recognised by policy makers as mainstream entertainment, and as the fastest growing media sector today."
The current board includes senior execs such as Disney Interactive's Thierry Braille, Scott Dodkins of Eidos, Sony's George Fornay and Matthew Hill of Nintendo.