Electronic Arts is one of the first publishers to commit to this years Eurogamer Expo consumer show.
The publisher is taking anticipated shooter Battlefield 3 and EA Sports hit FIFA 12 to the event for hands-on time with consumers, as well as some of the company's development talent to meet gamers face-to-face.
"Last year's Eurogamer Expo was a huge success and we're very happy to be supporting the show in force this year. We expect Battlefield 3 to blow people away when they get hands-on with it," commented Stuart Lang, UK marketing director of EA.
This year will also see the return of developer sessions to the event, as well as the GamesIndustry.biz Career Fair.
The Eurogamer Expo takes place this year at Earls Court, London, September 22-25. More information can be found at the official site.