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The World's Most Challenging Racing Adventure at Your Fingertips

GENEVA, Switzerland, December 15, 2006 - Electronic Arts (NASDAQ: ERTS) today announced the only officially licensed Dakar 2007 mobile game which will be released across Europe from December 22. Following an agreement between EA and the Amaury Sports Organisation (A.S.O.) for the exclusive wireless device rights to the rally, Dakar 2007 has been created exclusively for mobile phones and will be available for download to compatible handsets just in time for Christmas.

The Dakar isn't just a race; it's the toughest rally in the world that spans thousands of kilometres and a wide variety of different tracks and kicks off on 6 January 2007. Dakar 2007 captures the spirit of this amazing adventure with 15 different stages spread over 5 countries to race through before reaching the finish line. Gamers will have to be skilled, on the lookout for the slightest traps, and shrewd navigators, or else they will lose precious seconds in their quest for victory.

"Once again EA has demonstrated its commitment to bringing new and exciting properties to our portfolio," said Javier Ferreira, VP European Publishing, EA Mobile. "Dakar is one of the toughest, most exciting car rallies in the world and EA is bringing a slice of this action to gamers' fingertips."

Through their mobile phones, players will storm through Lisbon, Morocco, the Western Sahara, Mauritania, Mali, Senegal and eventually Dakar itself via two exciting game modes; Rally-Mode and Time-Trial Mode. In Rally-Mode endurance is what counts and is a mix of blinding speeds and technical dexterity that promises to be a thrilling and fun experience. Time-Trial mode is for adrenalin fuelled racers pushing themselves to the limit by revisiting previously unlocked levels to try and smash their personal bests.

It's not all about putting the pedal to the metal however, as gamers will need to plan their strategy carefully to claim ultimate victory - the choice is theirs; brave the hazards of a shorter, more arduous route or take a longer one that offers less challenging conditions. Dakar 2007 has been designed specifically for mobile play and will facilitate frequent saving, which means the game will remember a players' standing and will pick up from the last stage played when turned off.

Key Features:

Drive to Extremes - Revisit the circuits you've unlocked and push yourself and your vehicle to breaking point as you race to improve on your best time.

Take the Heat - Keep your vehicle performing by picking up bonus items to refuel and repair engine and tyre damage caused by the hostile conditions.

Forks in the Road - Thunder down a more direct route that throws a horde of hazards in your path or choose a smoother ride on a longer, but less perilous route.


About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

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