GENEVA, Switzerland - 21 December, 2006 - Electronic Arts (NASDAQ: ERTS) today announced that The Sims 2 Pets is now available for download to compatible handsets across Europe. As the latest release on handhelds, PC and consoles built on the celebrated The Sims 2 experience, The Sims 2 Pets will allow all players to give their Sims a pet to train, play with and love as their own on their mobile phone.
The Sims 2 is already a phenomenal success on the mobile platform, having seen 1 million downloads in just 7 months since launch in Europe. The addition of animal friends is guaranteed to enrich the daily lives of the Sims with very unexpected and special moments. The ultimate goal of The Sims 2 Pets is to attend to the puppy's every need, while teaching it as many tricks and completing as many goals as possible; the better the puppy is taken care of, the happier it is and more prosperous its Sim owner become, allowing them to buy new toys or accessories for their pet. If a pet is neglected however, players will have to deal with a naughty puppy that might soil or destroy the houseplants.
Game play in The Sims 2 Pets is continuous and as it's just impossible to stop loving and caring for the adopted pet, the handy save anywhere feature allows players to resume from where they left off. The game is easy to pick up and play, with simple intuitive controls. Those familiar with the Sims will recognise the navigation, and new players will embrace the ease of play.
Create a Sim - Pick a Sim and customise everything from their gender and skin tone to the colour of their hair and the clothes they wear.
Customise Your Sim's Pet - Choose the breed, gender and a fur colour of your pet, then name them.
Puppy Care - Make sure your Sim tends to their puppy's needs, including hunger, potty, energy, fun and hygiene.
Sit, Spike, Sit - Teach your puppy to do tricks like Sit, Speak, and Dance amongst many others available to each player.
Doggie Treats - Your Sim can spend the Simoleons they earn on toys, accessories, and more at the Pet Shop.
A Good Mood is Contagious - The happier your Sim's pet is, the happier your Sim is, and a more content Sim is more likely to be promoted at work!
Earn Rewards - Complete goals to earn fun rewards, including buying new toys and accessories for your pet.
The Sims 2 Pets is rated 3+ by PEGI and can be downloaded now to compatible handsets across Europe. To learn more about The Sims 2 Pets on mobile, please visit: http://www.eamobile.comFeatures may vary depending on the handset
About The Sims
The Sims franchise celebrated its sixth anniversary in February 2006. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly became a universal gaming and cultural phenomenon. The Sims PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 22 different languages, The Sims has inspired seven top selling expansion packs. They include: The Sims Livin' Large, The Sims House Party, The Sims Hot Date, The Sims Vacation, The Sims Unleashed, The Sims Superstar, and The Sims Makin' Magic. The Sims 2 shipped in September 2004 with sales already topping 7M units worldwide, it was the best selling PC game of 2004. The Sims 2 University shipped in March 2005, The Sims 2 Nightlife shipped in September 2005, The Sims 2 Open for Business shipped in February 2006. Combined sales for the franchise are approximately 70M games life-to-date. For more information on The Sims 2, visit http://www.thesims2.com and for more information on The Sims franchise titles, visit http://www.thesims.com
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.