6 October, 2005 - Electronic Arts, the world's leading interactive entertainment software company, and Vodafone, the world's largest mobile community, today announced a mobile gaming agreement to bring EA's leading game franchises to Vodafone live! mobile phone customers throughout Europe, Egypt, South Africa, Australia and New Zealand.
The line up of mobile games for Vodafone live! customers to download will include popular EA titles starting with EA SPORTSTM FIFA 06 Mobile this Autumn, which will be jointly promoted by Vodafone and EA. Other games, including The SimsTM 2 and Need for SpeedTM Most Wanted will rapidly follow, both created specifically for the mobile platform. Electronic Arts will launch between 15-20 mobile games in Europe by the end of 2006.
"Mobile gaming has always been one of our core multimedia services and its appeal continues to grow amongst our customers", said Graeme Ferguson, Vodafone's Director of Global Content Development. "When EA entered the mobile arena, it signified a new level of maturity for the market, and we look forward to working closely with them to deliver an unrivalled content and service proposition for our customers."
"Our partnership with Vodafone is an important milestone as EA pursues its strategy in the mobile gaming space," said Frank Sagnier, Vice President Mobile Gaming Europe. "We're pleased to team up with Vodafone to bring more mobile gaming experiences to consumers."
Through the partnership, Vodafone's vast global customer base will be able to download games for compelling gaming experiences while on the move, bringing together Vodafone's services and audience reach with the advanced graphics and quality game play from EA. The service will be available to Vodafone live! customers for downloading in Australia, Austria, Belgium, Croatia, Cyprus, Czech Republic, Egypt, France, Germany, Greece, Hungary, Iceland, Italy, Ireland, Luxembourg, Malta, Netherlands, New Zealand, Portugal, Slovenia, South Africa, Sweden, Switzerland, Spain and the UK.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
Electronic Arts, The Sims, Need for Speed, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
Vodafone is the world's largest mobile community with over 165 million proportionate customers, equity interests in 27 countries and Partner Network Agreements in a further 14 countries. For further information about Vodafone, please visit the Vodafone Group website: www.vodafone.com
® Vodafone Group 2005. VODAFONE, the Vodafone logos and Vodafone live! are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.