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EA AND FLAGSHIP STUDIOS UNVEIL THE HUNTER FACTION FROM HELLGATE: LONDON

Players can Fight the Demon Invasion as a Hunter, One of Three Playable Character Factions in Flagship Studios' Hotly-Anticipated Action-RPG

Chertsey, UK. - November 7, 2006 - Electronic Arts (NASDAQ: ERTS) and NAMCO BANDAI Games America Inc. today released details on the Hunter faction, the third playable character class in HELLGATE: LONDON, the first original PC title from premier developer Flagship Studios. The Hunter faction joins previously announced Cabalist and Templar factions, offering gamers freedom and flexibility as they take up arms against the demon hordes.

"Since the announcement of HELLGATE: LONDON we've had a lot of requests for a faction of characters that place an emphasis on player skill through mid-to-long ranged-weapon attacks," said Bill Roper, CEO and co-founder of Flagship Studios. "By removing auto-aiming and target-locking, the Hunter has been designed to provide a game play experience which will appeal directly to FPS players."

Hunters are highly-trained ex-military operatives and members of secret government agencies who are most comfortable clinging to the shadows and dealing with threats in their own deadly ways. But after the Demon invasion, these rogues switched their crosshairs from human foes to the monsters now threatening their world, utilizing hyper-advanced weaponry that mixes new technologies and theoretical science to stay a few steps ahead of the Cabalists and the Templar.

The archetype of the Hunter is obscure, cloaked in mystery and subterfuge. In one way he is the Assassin, the Ninja, the knife in the dark. In other ways, he is the Ronin, a highly-trained warrior with no master. More, he is the Destroyer, a force of blazing gunfire and deadly accuracy that lays waste to any foe that stands in his way.

HELLGATE: LONDON combines the depth of role-playing games and the action of first-person shooter titles, while offering infinite playability with dynamically generated levels, items, enemies and events. The player creates a heroic character, completes quests, and battles through innumerable hordes of demons to advance through experience levels and branching skill paths. A robust, flexible skill and spell system, highly customizable appearances, and a massive variety of randomly generated equipment allow players to create their own unique hero. For more information about the game, log onto www.hellgatelondon.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

About Flagship Studios

Flagship Studios is a creator of innovative entertainment software, designing games that focus on ease of play, replayability, and fun. The studio was formed in 2003 by former executives and developers from Blizzard North® and represents the creators of the worldwide, best-selling Diablo® franchise. With members that are renowned within the gaming industry, Flagship Studios embodies a team that has worked together for over a decade and have numerous #1-selling games and multiple Game of the Year awards to their credit. For more information about Flagship Studios log onto www.flagshipstudios.com or contact Tricia Gray at tgray@flagshipstudios.com, (415)-489-1419.

About NAMCO BANDAI Games America Inc.

NAMCO BANDAI Games America Inc. is an interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a subsidiary of the newly formed NAMCO BANDAI Holdings (USA) Inc. based in Cypress, CA. NAMCO BANDAI is known for creating some of the industry's top video game franchises including: Tamagotchi®, Tekken®, SOULCALIBUR®, Dead to Rights®, Pac-Man® World, Digimon®, Ridge Racer®, Time Crisis® and ACECOMBAT®. For more information about NAMCO BANDAI Games America Inc. and its products log onto www.namcobandaigames.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

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