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EA acquires GameFly subsidiary for cloud gaming

Israel-based team and technology will expand EA's ability to offer its games across multiple devices

Electronic Arts has announced the acquisition of GameFly Inc's cloud gaming subsidiary. With this, EA intends to expand its streaming services to more players on more devices worldwide.

The GameFly cloud gaming subsidiary is located in Caesarea, Israel, and includes both the personnel and technological assets behind GameFly's cloud streaming services.

These services work much like Hulu or Netflix, but for games. GameFly streaming subscribers can access a catalog of games on connected devices (such as Apple or Samsung Smart TVs) without having to wait for downloads.

EA has revitalized its own platform, Origin, with all-you-can-play subscription services: EA Access on Xbox One and Origin Access on PC. Warner Bros. Interactive Entertainment joined Origin Access a few months ago, the first major publisher to do so.

"Cloud gaming is an exciting frontier that will help us to give even more players the ability to experience games on any device from anywhere," said Ken Moss, EA's chief technology officer, in a statement. "We're thrilled to bring this talented team's expertise into EA as we continue to innovate and expand the future of games and play."

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Rebekah Valentine

Senior Staff Writer

Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.
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