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E3: Mastertronic brings budget to the show floor

UK publisher Mastertronic Group has revealed that it will be showcasing titles from the Sold Out, M.A.D. and PC Gamer Presents budget ranges at this year's E3.

Titles both forthcoming and already released will go on display, including Neverwinter Nights, Richard Burns Rally, Conflict Vietnam and XIII.

Buying and sales staff will be on hand to answer any questions about Mastertronic's portfolio, and supply information about POS and marketing materials available to stockists.

"E3 is the most important dates in the industry's year, so we will be using it to show off the sheer wealth of titles The Mastertronic Group has to offer and to meet with potential partners keen to get the most from the three labels," said MD Andy Payne.

"We are determined to further grow our impressive market share in the coming year, and E3 will be a launch pad to acquire new titles, meet with new retail partners and reinforce our strong brand identity."

Mastertronic says it now leads Europe's budget PC market and earlier this year the publisher also launched MAD for Games 4, a mobile games channel.

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Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.