Dying For Daylight

NEW YORK - February 11, 2011 - Embark on a darkly humorous journey as I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, today announced the online release of their newest game, Dying for Daylight; now available for PC download. An original vampire tale created with best-selling author Charlaine Harris, whose novels inspired HBO's hit show True Blood, Dying for Daylight takes Harris' work to an interactive platform for the very first time.   Players will enter a chilling world as they assume the role of Dahlia, a vampire with a devastating sense of fashion and a razor-sharp wit.  Drawn in by a unique and sinister art style, Dying for Daylight delivers a fresh and thrilling twist to the Hidden Object/Light Adventure game.

"As an author, I have spent my life focusing on the power of words. I can honestly say that this collaboration with I-play has been eye-opening, showing the unique way stories can be told and characters brought to life in games," said Harris." Dahlia has always been one of my favorite and complex characters, and it has been rewarding and fascinating to explore her true personality, while creating all new storylines and adventures for her to experience."

In Dying for Daylight Dahlia takes players on an epic journey across New Orleans, Memphis and Charleston Harbor to find a legendary sun potion allowing vampires to survive in daylight.Discovering she is not the only one after this powerful tonic, Dahlia must match her wits against a rival sect of vampires who have scattered the ingredients among an avant-garde circus troupe. With each eclectic troupe member holding a piece of the potion, Dahlia must uncover their devious secrets and procure the mixture before it falls into the wrong hands.  By collecting clues, solving puzzles and gathering the needed ingredients, players will guide Dahlia in her mission to find the legendary potion before it's too late.

"Charlaine's vivid imagery and intriguing storylines made her work the perfect basis for an interactive game," said Bob Hayes, Chief Operating Officer at Oberon-Media.  "As the story unfolds, Sookie Stackhouse fans, True Blood fans and gamers alike will become fully immersed in her one-of-a-kind vampire world."

Charlaine Harris is the latest literary powerhouse to partner with I-play. The casual games publisher has generated more than 60 Million downloads across its four book-based franchises. These games include four James Patterson Women's Murder Club titles, four Agatha Christie adaptations, atitle based on a Nora Roberts noveland most recently the transformation of The Great Gatsby into an interactive game experience. Working closely with some of the most successful authors and classic literature names of all time, I-play creates top-notch games that are true to the original story, bring life to legendary works and create all-new adventures that are visually stunning, fun to play and incredibly compelling. 

Dying for Daylight is now available at:  

http://www.iplay.com/deluxe.aspx?code=11984137&RefID=DFD_PR 

or at Dying for Daylight's official page :

http://www.DyingforDaylight.com/ 

Check out the Dying For Daylight Facebook page:

http://www.facebook.com/DyingforDaylight 

Follow I-play at  

Twitter.com/IplayGaming 

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About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With top franchises and massive distribution across online, social, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division is the creator of the hit Dream Day series, as well as the first casual games for bestselling authors James Patterson, Nora Roberts, and legendary mystery author Agatha Christie. I-play's mobile division is delivering some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, Fast and Furious, based on the blockbuster movies. I-play's Interactive Television group provides unmatched casual game content for the living room, currently available to 38 million homes through key partners such as DISH Network, DirecTV, Bell ExpressVu and many others. I-play is headquartered in New York City, with offices around the world including Seattle, London, Tel Aviv, St. Petersburg, Russia, and Dunfermline, Scotland.  

About Oberon Media

Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contacts:

Oberon Media

Joseph LaSala

212.971.5653  

joseph.lasala@oberon-media.com 

Bender/Helper Impact

Chrissy Kelleher/Stephanie Thoensen

212.689.6360

chrissy_kelleher@bhimpact.com / stephanie_thoensen@bhimpact.com