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LONDON, UK - 17 December 2004 - The next wave of exciting new Duel Masters interactive entertainment is on its way as Atari and Wizards of the Coast, a subsidiary of Hasbro Inc, today announced Duel Masters: Showdown will find a home on Nintendo's Game Boy® Advance in March 2005. Duel Masters: Showdown, the highly anticipated sequel to Duel Masters: Sempai Legends, which shipped for Game Boy Advance in October 2004, reunites fans with their favourite characters from the TV show as they battle in tournaments and embark on a mysterious mission in which the fate of the world is in jeopardy.

"Duel Masters has a committed fan following that has built up around the increasingly popular TV show", said Martin Spiess, Senior Vice President of Marketing, Atari Europe. "With the launch of the second Duel Masters title on Game Boy Advance, fans both old and new will be able to enjoy building and tweaking their decks, linking their handhelds together and battling it out to determine who will be the greatest Kaijudo master."

"Atari has taken the already popular Duel Masters trading card game and TV show and transformed those experiences into a highly enjoyable form of interactive entertainment," said Joe Hauck, vice president of Marketing, Wizards of the Coast. "Fans that loved the first Game Boy Advance title, Duel Masters: Sempai Legends, will get even more surprises with Showdown."

Developed by Mistic Software, makers of the first Game Boy Advance title, Duel Masters: Sempai Legends, Showdown offers a story-driven experience in which the lead character must solve a sinister mystery to prevent the world from falling into chaos. Featuring interaction with characters from the TV show, the ability to build and fine-tune decks using 300 cards and creatures, and the chance to enter Shop Tournaments and win special booster packs, Duel Masters: Showdown has everything Duel Masters fans crave.

As a special bonus for Duel Masters fans, each boxed copy of the game will contain a booster pack of ten Duel Masters trading cards. Duel Masters: Showdown for the Game Boy Advance® is scheduled for release across Europe in March 2005.


Hasbro, Inc.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Wizards of the Coast

Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a worldwide leader in the trading card game and tabletop role-playing game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering, among many other trading card games and family card and board games. Wizards is also a leading publisher of role playing games, such as Dungeons & Dragons, and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast website at

About Infogrames Entertainment and Atari:

Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR).

The Atari Group is a major international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries.

The Atari Group's extensive catalogue of popular games is based on original franchises (Driver, Alone in the Dark, V-Rally, Unreal Tournament, Test Drive, Roller Coaster Tycoon, etc.) and international licenses (Mission Impossible from Paramount, Men In Black, Superman, Matrix, Terminator and Dragon Ball Z).

For more information:

® 2004 Atari Europe SASU.

HASBRO and its logo, and all related characters are trademarks of Hasbro and are used with permission. ® 2004 HASBRO. All Rights Reserved.

DUEL MASTERS is a trademark of Wizards of the Coast, Mitsui/Kids Station and Shogakukan. ®2004. Wizards/Mitsui-Kids/Shogakukan Wizards of the Coast, Magic: The Gathering and Dungeons & Dragons, are trademarks of Wizards of the Coast in the United States and other countries. ®2004 Wizards.

All other trademarks are the property of their respective owners.

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