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Dubai World Game Expo

Epic's Jay Wilbur to address assembled dignitaries later this month.

DUBAI, United Arab Emirates – October 6, 2008 – Dubai World Game Expo (DWGE) organizers today announced that Epic Games Vice President Jay Wilbur will deliver a special presentation, “Mitigating Risks in Game Development Using Middleware,” in tandem with Digital Investments Chief Creative Officer Cyrus Lum at the Dubai World Game Summit (DWGS). The DWGE and DWGS will be held at the Dubai International Convention & Exhibition Centre on October 28-30, 2008.

"Epic will share with Dubai Game World Expo attendees which critical elements must be considered in order to minimize risk and maximize development resources when licensing middleware," said Jay Wilbur, vice president of Epic Games. “By collaborating with Cyrus Lum, Chief Creative Officer of Digital Investments, on his personal experiences as an Unreal Engine licensee, we will pull back the curtain on a unique case study that has benefited from streamlining technologies and optimizing specific systems for a range of game genres. This talk will be of value to shops of all sizes.”

Jay Wilbur is the vice present of business development for Epic Games, where he works as part of the Epic management team. Previously, Wilbur was the co-owner and business manager of id Software, a highly successful computer game development company. At id, Wilbur managed all of the company’s business activities including developing, implementing and maintaining id’s highly successful direct and retail distribution strategies for such blockbuster titles as Wolfenstein 3D, Spear of Destiny, DOOM, DOOM II, Final DOOM, Quake and all related ancillary software/non-software products.

Cyrus Lum serves as chief creative officer for Digital Investments, a multi-national organization focused on accelerating the growth of developers, publishers, educational institutions and governments in their pursuit of achieving a strong game industry. Cyrus has over 20 years of experience in game production, development and management roles with both publishing and independent development companies, and was most recently studio art director of Midway Studios-Austin, where he helped to grow the company from 50 to over 150 employees.

“Jay Wilbur and Cyrus Lum are two of the most recognizable key players in the game industry, and their presentation will benefit local game developers and publishers. It is an honor to welcome to the Dubai World Game Expo,” said Anas Al Madani, vice president of Index Holding.

The abstract for this special DGWE presentation is as follows: You're considering venturing into game development but concerned over the production costs. You should be; developing global hit game products for current generation console hardware can be a very expensive venture. This presentation, consisting of Epic Games and an Unreal Engine 3 licensee, will help you understand how using a licensed middleware product like Epic’s Unreal Engine 3 can help you save time and money.

Dubai World Game Expo (DWGE) / Dubai World Game Summit (DWGS)

DWGE is organized by INDEX Conferences & Exhibitions Organisation Est. under the Patronage of HH Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and the Arts Authority. DWGE is the computer game’s gateway of MENA region and it is home of interactive gaming. The exhibition halls will be open for trade visitors from 10:00 to noon on 28th and 29th October. For public the exhibition halls are open from 29th and 30th October, 2008. The DWGE will also highlight the Dubai World Game Summit (DWGE), presented by Nokia as the Platinum Sponsor. Attendees will witness the unveiling of latest in the game industry and the vast business opportunities for the MENA region.

ABOUT the Organizer

INDEX Conferences & Exhibitions Organisation Est.

Established in January 1991 as a 100% UAE national company, INDEX specializes in organizing international, national and regional medical, scientific and trade conferences and exhibitions. INDEX Conferences and Exhibitions Org. also shares a working joint venture with recognized government associations and offers the best of all services with a dedicated and professional team.

Epic, Epic Games, Unreal and Unreal Engine are trademarks or registered trademarks of Epic Games, Inc. in the United States and elsewhere. All other trademarks are the property of their respective owners.

Contact for Media

Nada Saaydeh


Tel: +971 4 362 4717

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Contact DWGE:

Nerza Del Rosario

INDEX Conferences & Exhibitions Organisation Est.

Mobile : +971 50 8720346

e-mail :

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