Nintendo has this morning announced sales figures for the DS Lite in Europe, revealing that 200,000 units of the new handheld were sold through in ten days following its launch - despite concerns that it would be swamped by World Cup fever.
Total sales of the DS and DS Lite in Europe have been nudged over the 5 million unit mark by the early success of DS Lite, which is priced at around 150 Euro and rolled out in two colours - white and black - on June 23rd.
According to Nintendo of Europe's marketing director Laurent Fischer, the launch of the console has reinforced the company's claim that it is broadening the market for videogames into new demographics.
"Retailers across Europe said that they had never seen such a vast array of different people buying the product, everyone from business men to young women to grandfathers," he commented.
The firm is also celebrating the success of several of the software titles for the Nintendo DS - with Nintendogs still by far the most powerful title on the platform in Europe, with over three million units of the software now sold in the region in the wake of the launch of the most recent version, Dalmatian and Friends.
Animal Crossing: Wild World has also been a success, with 600,000 copies sold since it launched in March, while Dr Kawashima's Brain Training has reached 250,000 sales across Europe - a far cry from its 2.5 million selling performance in Japan, but the title looks set to continue to sell steadily for some time.