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DS… DID YOU KNOW…?

A FEW FACTS ABOUT THE NINTENDO DS

* An impressive 1.3 million Nintendo DS consoles have been sold across Europe to date, with an incredible 6.5 million sold worldwide - accounting for a whopping 13 million game-playing thumbs across the globe!

  • nintendogs - available only on the DS - is being hailed as the coolest game release this year and in Japan a massive 40% of purchasers of nintendogs are females, clear testament that Nintendo is expanding the market and people's very perception of what a video game is
  • In the UK, the Nintendo DS broke records for the biggest ever opening in a launch weekend, selling 87,000 units in two days - that's an average of one Nintendo DS sold every two seconds!
  • Nintendo is pushing the frontiers of video game play with genre-defining DS titles, some which can't even really be defined as games but new interactive experiences, such as Electroplankton, where music is fused with art and Brain Training for adults
  • The launch of the Nintendo DS was the fastest new console launch ever, taking just 14 weeks from its US launch to be released worldwide
  • Nintendo DS already has over 40 DS titles available and is backwards compatible with over 550 GBA games - that's the equivalent of over 5,000 hours of back-to-back gaming!
  • Three million Nintendo DS consoles will be in the hands of European consumers by the end of this year
  • The Nintendo DS is enhanced when DS Colours launch across Europe on 7th October - available in Pink and Blue
  • The battery life of the DS provides up to ten hours of continuous play
  • Nintendo DS provides videogames access regardless of age or gender and offers new ways to play. On no other portable console can your voice control the action, control the character by touch screen or play with WiFi capabilities
  • This Christmas, Nintendo DS will be supported by a strong line up of games including nintendogs, Mario Kart DS, Advance Wars and Kirby Power Paint Brush

- ENDS-

For further information, please contact Sian Dobson or Gary Bradshaw at the Nintendo press office on 020 7307 3103

Notes to editors:

What is 'nintendogs'?

Available exclusively for the Nintendo DS handheld console, 'nintendogs' is a brand new way to play and develops the concept of the virtual pet by adding a whole new dimension of interaction. Players can actually touch and speak to their dog which, will in turn react realistically to this attention. This interaction is unlike any other seen before on a games console. 'nintendogs' is an ideal pet for people who can't own a real dog, it makes no mess, will never die and definitely won't molt all over your sofa!

'nintendogs' will come in three different packages - Labrador Retriever, Miniature Dachshund and Chihuahua - each with six different breeds of puppies to begin with, giving a total of eighteen breeds to choose. Each breed will have a litter of three different puppies to choose from, giving players a chance to pick the sex and characteristics of their puppy.

Since its launch in Japan, the Japanese have been going barking mad for 'nintendogs'. Not only do the media love it, but the general public can't get enough either - so much so that sales of the Nintendo DS console have rocketed to five times the average amount during the 'nintendogs 'launch week.

Visit http://ms.nintendo-europe.com/nintendogs for more information on 'nintendogs'.

About Nintendo

Nintendo Co., Ltd of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than 2 billion video games worldwide and more than 350 million hardware units globally, creating such industry icons as Mario® and Donkey Kong and launched franchises like The Legend of Zelda® and Pokémon. Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64, NINTENDO GAMECUBE, Game Boy Advance, Nintendo DS, and Game Boy - the world's best-selling video game system which has sold over 180 million units. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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