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Drug Free World

iPhone app aiming to keep kids on the straight and narrow.

For immediate release: Parents who struggle to communicate with their kids about the dangers of illegal drugs can finally find an invaluable aid in the form educational iPhone/iPod touch application The Drug Free World.

Designed to appeal to kids with its edgy graphics and award-winning videos from the Drug Free World website (winner of 2 Silver Telly awards, Best public service campaign and Best public service advertisement), the application is aimed at the most difficult to reach 13-plus age group.

Teenagers can carry this message with them everywhere, free to look at it when not being observed by their peers, lectured by their parents or preached to by their teachers. The information is available to the kids at the time they need it the most - when they are being exposed to drugs. The information is easily accessible and provides instant data on the specific type of drug and dangers which are involved in taking this drug. It may be the crucial decision-making aid!

Drug Free World, a non-profit organisation which has provided most of the visuals and information, has a wealth of experience in dealing with this hugely important issue, and Lightworx has donated its time and technical knowledge to the development of this excellent product, which can be downloaded from iTunes Free of Charge.

Lightworx is planning to continue this charitable work with the development of further educational and enlightening products. This is funded by their range of highly entertaining iPhone games suitable for all ages, also available through iTunes.


Contact details

Mark Hewstone


+39 3472 433910

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GamesIndustry International


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