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Drop the Beat

Online promo game for the 2008 Hip Hop Honors show on VH1.

FOR IMMEDIATE RELEASE

October 2, 2008 (Dallas, TX) – Dallas-based Blockdot has released “Drop the Beat,” a new game promoting VH1 and the 2008 Hip Hop Honors show, premiering October 6, 10pm Eastern time.

“Drop the Beat,” which is Blockdot’s first game for VH1, challenges players to stay in rhythm with the beat of the song. Click on the highlighted turntables, keyboards, and stereo speakers in tandem with the music and you’ll score points. Miss a beat or click the wrong section and you’ll receive a strike. Pick up three strikes and the game is over!

You can show off your sick mix master skills by playing the game on http://games.vh1.com/online.php?gid=373.

VH1’s annual Hip Hop Honors show celebrates the vision, innovation and groove power of the seminal artists who help make hip hop such a strong cultural force around the world. For more information on the 2008 Hip Hop Honors show, visit http://www.hiphop.vh1.com.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com

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