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Dr. Strangelearn's Learning Laboratory

Team game to be run over two weeks leading up to the DevLearn conference in San Francisco.


October 25. 2010 - West Chester, PA, - Tandem Learning is launching an Alternate Reality Game (ARG) entitled Dr. Strangelearn’s Learning Laboratory. The serious game will run over the course of 2 weeks and culminate at the eLearning Guild’s annual DevLearn conference in San Francisco. Players will join teams and compete to collect clues tied to data, resources, and case studies that can support players in overcoming organizational objections to new learning strategies.

The game communication relies heavily on the use of social media including Twitter, Facebook, Youtube, and a variety of blogs and websites. Leading training industry experts have signed on to play key roles as ‘Mad Scientists’ to engage with players. These characters will lend their expertise to add to the game experience, shaping interactions and content as the game progresses. The true identities of the Mad Scientists will be revealed live at the conference. To join the game, visit

“We are thrilled to have the opportunity for the second year in a row to create and run an ARG around DevLearn. Many of the most progressive executives in the training industry attend this event so it’s very rewarding for us to see these people enjoying our game so much,” said Koreen Olbrish, CEO of Tandem Learning.

Brent Schlenker, Program Manager of DevLearn said, “We are really excited that Tandem Learning has developed another ARG for DevLearn. Tandem has fantastic creative, technical, and instructional design capabilities and with Dr. Strangelearn, they are showcasing their very best.”

ARGs are comprised of a series of activities that incorporate online and real world interactions which are elicited through an engaging and evolving storyline. ARGs that are specifically designed for learning can close performance gaps while providing excitement and motivation around the learning activities. These experiences provide learners with an opportunity to practice new skills in a setting that is both realistic and contextual. Tandem Learning is a leading provider of serious games including training based ARGs for conferences and corporations.

About Tandem Learning

Tandem Learning brings expertise in experiential learning design, game design, and technology to organizations looking to improve employee performance. Our solutions provide learners authentic practice, engaging storylines, and competitive and collaborative opportunities to create compelling experiences that have a direct impact on performance improvement. To learn more about Tandem Learning, visit

About eLearning Guild

The eLearning Guild, a member-driven organization, is the most trusted source of information, networking, and community for e-learning professionals. The Guild produces conferences, online events, e-books, research reports, and Learning Solutions Magazine—all devoted to the idea that the people who know the most about making e-Learning successful, are the people who produce e-Learning every day in corporate, government, and academic settings. Learn more at


Jedd Gold

(818) 850-2465

President, Tandem Learning


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GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating and